increasing costs

increasing cpc

[mwoolgar]

Hi

Over the last month and a half we have noticed our conversion rates remaining relatively static but our costs in Google Adwords increasing. Has anyone else experienced this?

I also noticed this thread in another forum: [forums.searchenginewatch.com...]

[karamkshetra]

There can be one more reason competition... awareness.... :P

Well it was in news that this can be the fact... as my cpc also increased