I'm hoping to bring in 350 new visitors/day at 12 cents/click each which totals $42/day. My average profit/order is $12 and I'm hoping to convert this new traffic at 2%, which would mean $84/day profit before paying for AdWords. I plan to ramp is up slowly over the next 2-3 weeks.
Does anyone have any advice for me?
My best advice would be plan well in advance. Adwords is a real pain if you decide to re-shuffle adgroups etc afterwards. You can end up losing all the QS you have built up.
Next advice would be try to made the adgroups as focussed as you can. There doesn't seem to be a limit to the number of adgroups. The more focused the adgroup, the better conversion for the traffic. The adtext will read better.
What I tend to do is set up one adgroup with quite a lot of terms - but fairly non-targetted. Run it for several days. Look at the traffic, and which keywords are getting hit. Also look at perhaps keywords that are not getting hit - but are very pertinent to your site. Using this information - go and create the more focussed adgroups.
I always try and run at least three ad variations per adgroup. After one month - I go and look at the figures, and perhaps start deleting the underperforming ones.
Of course there are loads of ideas and tips - these are just a couple of mine. I'll let someone else give a few. Good Luck.
How do you manage your bids on a keyword level? I set up Google's conversion tracking last night, so I can manually increase bids on keywords that convert. It seems like keywords that draw a lot of traffic but don't convert should be lowered too.
bid on potential/related/targeted keywords and see the difference....
Your cost per conversion will reduce for sure.
Regards,
Karamkshetra
