CPC site targetting is now available

[jason207]

just got my invitation and turned a campaign to cpc from cpm. Really easy to change over, i think this is going to be really handy

[narsticle]

you can choose your sites and go CPC? That might knock some of the other players out of the water.

[narsticle]

just got my invitation and turned a campaign to cpc from cpm. Really easy to change over, i think this is going to be really handy

I just went into our account to check this out. I selected site targeted campaign and still only see a place to set CPM price. How do you do CPC site targeted?

[kdobson99]

Yes, that is exactly what you can do. Could AWA let us know how long the expected beta period is planned before it is open to all of us?

[kdobson99]

narsicle - same for me. We aren't a part of the beta unfortunately... i'm sure my competition is going to do well in this arena while I'm waiting to get in.

[jason207]

all i did was fill out the "application" a few weeks ago when it was first reported to be in the works. I'm not a big spender so i assume everyone that applied got granted access. I did alot of playing around with cpm site targeting last month so that may have played some part.

[narsticle]

is there an application for this somewhere? I am super interested.

[Erku]

How do you think publishers with very good sites will benefit from it?

If you are the first one to bet on that site contextually, do you choose the least payment? Or there is a minimum?

[narsticle]

im guessing its an auction system just like Adwords. If there is a lot of demand for a site, the CPC will go up, if not the CPC will be low.

[Erku]

In the beginning for a long time there will not be a competition for a particular site. So it will take a long time for a good site untill advertisers know about it. For this reason publishers will hardly enable to option to be targeted.

[jason207]

as far as i can tell everything is just like a normal cpc campaign just instead of choosing keywords you choose a site(s) like cpm. the ads that i have seen appear just like a cpc ad, they dont take over the whole ad block like cpm ads do. like cpc you can set a min bid of a penny but i had to go much higher to get ads to show, price will definetely vary site to site as you are competing with the cpc and cpm ads as well. basically this just lets you run ads on the content network without ending up on sites that are only keyword matches ie you can place ads on widget.com and not on widget.dfsasf32.info or spend a ton on wasted impressions via cpm. so far it looks like it actually may cost a bit more per click than if you were going to do keyword matching but ill glady pay a few more pennies to get my ad where i want and only where i want.

[mimmo]

Can't wait for this. The Content Network will be reborn!

[Paul Roberts UK]

yeh this should be good....will help get rid of mfa's as well, only quality sites with good content with adsense on should survive, or continue to get the good ads atleast...

[Gomvents]

We're now paying about 25 cents cpc vs $1 and getting a much higher conversion rate. This is the way of the future - I love it!

[holyearth]

I tried this new feature extensively but found that it only delivers a small amount of volume ...

My test involved two popular verticals that otherwise perform great on banners and search traffic....

Is anyone here getting a good volume of clicks?

Maybe I did something wrong.....

[narsticle]

has anyone found an application for this program they can link me to?

[AdWordsAdvisor]

...Could AWA let us know how long the expected beta period is planned before it is open to all of us?

kdobson99, I've learned to never to mention a time-frame for a beta. When something will be widely released from beta is largely dependent on how the beta progresses, what is learned, what needs adjustment, and so on and so forth. And, of course, none of these things can be known until the beta is well under way.

is there an application for this somewhere? I am super interested.

has anyone found an application for this program they can link me to?

I am 99.8% certain this beta is 'fully booked' narsticle. Here is a hint, though, for the future: you will normally hear of the these betas first on the Inside AdWords blog. This beta, for example, was posted about there on February 13th.

That said, I'll certainly forward the interest expressed here to the folks behind the beta, by making sure they see this thread. ;)

AWA

[narsticle]

thanks AWA. This sounds like a great program being introduced.

[karamkshetra]

I am intersted to see this soon for the big giants who actually have campaigns to spend money... mind it... spending money wisely...

[Voxman]

Good luck with that. Perhaps you should search other posts regarding this. I for one was royally ripped off by sites manufacturing impressions and get this...my ad wasn't showing at all. I had only a vary large ad and they never even had room for it on the page they claimed it was coming from.

Don't take my word for it...but watch how certain sites 'hits' don't stay long enough to load your logo... and watch your money go out the window in shovel fulls

[Voxman]

LOL... just finished reading some of the posts here...it's like they were written by Googles marketing dept. Too funny. and obvious.

Don't bother to flame me ...I won't be back to read em. This has become a Google love fest. Nice try Google people.