broad match vs phrase match

use phrase match to play safely?

[makee]

I have a single-word keyword widget,
are widget in broad match and "widget" in phrase match actually triggered by same search terms e.g. big blue widget?

But to my knowledge, broad match will show even on plurals or other terms Google think it matches. So, for limited budget, should I avoid any broad matches and use phrase/exact matches instead?

[narsticle]

phrase match may be better for a limited budget, but depending on the keywords you may have trouble getting traffic. This is only if its a very low volume keyword to begin with. If the keyword broad match has a ton of volume it will probably still drive significant traffic phrase match.