Question for people who use site targeting

How do you decide what sites to pick?

[Jane_Doe]

I have one site that was the first web site I ever made and kind of looks it. I have never redesigned it because it ranks great so unless its rankings ever drop I'm laving well enough alone.

This site also get a lot of site wide ads, sometimes from major corporations. I would have thought that they would not want to have ads on a kind of amateurish looking site.

I'm not complaining, but I'm jwondering if anyone has comments on why corporations want to advertise on sites like mine.

Do they just mainly go by sites that are on topic? Or do they just have so much marketing money to burn they advertise anywhere and everywhere? Just curious....

[DoctorDoctor]

Most liekly that they (the 'corportaions') didn't pick your site, it was AdWord's content algo that did a match between the keywords they bid on and the content on your site.

To answer your questions - "How do you decide what sites to pick?": usually we optin the content network, allow some time to pass and then we analyze the incoming traffic as registered in our clients' log files and then - we pick sites that sent traffic that we consider to be valuable for our clients.

I hope that my answer satisfies you.

[edited by: DoctorDoctor at 7:49 am (utc) on Mar. 8, 2007]

[Syzygy]

I've just recently started using site targeting and have to tell you that when the list, determined by my requirements, was presented, I actually clicked and looked at each and every site before deciding whether to use them or not. Effectively then, they were hand-picked.

Key factors, for me, in determining whether to use or reject sites were:

Quality of content - is it well written?

Tone of content - is it serious, offbeat, authoritative or puerile?

Layout - long-scrolling blog-like affairs are a complete turn-off.

Quality of other ads - can I relate to them; is it "my" kind of neighbourhood? Thus, is it a quality neighbourhood?

All subjective points, of course.

Syzygy