This is an urgent appeal for help - I'm truly at my wits end with this one.
Over the last week I've been painstakingly building a campaign for my largest client - an mp3 legal download store, with over 90k tracks availalbe.
As you can understand, the only way to approach this job was with dynamic ad text. I successfully trialled a system whereby a search on a track name (or record label name, or artist name etc) would trigger an ad which is in turn linked to a pre-populated search on the website itself.
Search utopia then... 100% relevant ad text linked to a 100% relevant landing page. Right?
Wrong.
I soft launched the campaign over the weekend, and everything ran super-smooth... v. low cpc - 5 to 7p mostly - and lots of search volume. But then disaster! after 2 days of solid performance, the minimum bid for most terms suddenly shot through the roof.
At present, most terms have a min bid of 50p to £5. I rang Google and was told that "dynamic text has an adverse effect on quality score" - they recommended breaking my keywords into multiple ad groups. But withhundreds of thousands of kws to support, that's not an option.
I've heard rumours that putting multiple 'un-related' kws in the same ad group lowers your QS. My kws - track names, record label names and artist names - SEEM unrelated to a computer, but not to a human if you get my drift! I can't avoid having 1,000+ kws in one ad group because of the scale of the project.
Can anyone shed light on what is going on? Anyone have a similar experience? Anyone ever appealed against a given quality score?
Please help... if I don't have an answer for my client I'm dogmeat for sure.
Thanks guys,
Arwyn
Another two words: AdWords Editor.
I'm afraid you have no choice, you'll have to divide the campaign up into much more targeted adgroups. There's no appeal court under Google law.
The AdWords Editor has a keyword grouping function which I suggest you use. It's not perfect, but I've found it to be very useful to do a lot of the initial heavy lifting.
More focused adgroups will also help you if you're running on the content network as well. Good luck!
As for breaking into separate ad groups, my problem there is that there's a very fixed limit on the number of ad groups allowed in a single campaign, nowhere near enough to provide matching ad copy for 90k+ tracks. I haven't checked out the keyword grouping feature in AE yet, so I'll look tonight.
Thanks again,
Arwyn
I'd guess that 10,000 ad groups should be enough for 90,000 tracks, time to get programming that API and proving yourself on your top 1,000 albums. A programmatic approach means you can have very relevant ad text without using dynamic keywords.
Good luck.
