This was awesome (and expensive). It went on for weeks. Then I paused my account to re-analyze everything. I decided I should stick with it, and risk my bank roll on some good leads....its not every day you get millions of people viewing your ad who are targeted.
I unpaused a few days later, only to come back to the same old clicks/impressions I was used to.
Where did the explosion go? did I lose it because I paused that adgroup for a few days? Sheesh
anyone? bueller?
Did your conversion rate remain within the expected level?
Could your traffic have seasonal variation?
Could there have been a public event that momentarily raised the profile of your niche?
I unpaused a few days later, only to come back to the same old clicks/impressions I was used to.
Before you 'unpaused' the ads, did you make any edits to the ad copy? If so, this basically creates a new ad - which would cause the ad not to show on the search and content networks until it had been reviewed and approved. This can result in a very large drop in impressions.
It amounts to the difference between showing on one site (admittedly with a lot of traffic) and showing on potentially hundreds if not thousands of other sites as well.
Could there have been a public event that momentarily raised the profile of your niche?
This is a really good question to research. Over the years I've seen some enormous jumps in traffic following substantial media attention revolving around a particular product or service. It's kind of similiar to what usually happened to author's book sales once they've been featured on Oprah. ;)
AWA
