I'm trying to get my head round how to correctly structure my Adwords campaigns and unfortunately my brain is beginning to seize up!
I am promoting Motorola products (around 40 in total.)
After following the advice from the 'Adwords Gurus' I have started to break up my campaigns based on keywords, and match the search query to the ad text used eg:
Adgroup 1, keywords Motorola widget, "Motorola widget", [Motorola widget] etc.
Buy Motorola Widget
Get Cheap Motorola Widget
Buy Now
[motorolawidgets.com...]
Adgroup 2,Motarola widget, "Motarola widget", [Motarola widget] etc.
Buy Motarola Widget
Get Cheap Motarola Widget
Buy Now
[motorolawidgets.com...]
Unfortunately I have so many different permutations (eg 20 misspellings of Motorola x 40 products x misspelling of product names) I will end up with literally thousands of separate Ad Groups across my entire account.
In fact I will actually run out of campaigns in Adwords (max. 20 campaigns with 100 Ad Groups in each.)
My question is where do you draw the line, and are there any goods resources or tools for correctly structuring a complex campaign?
Any advice would be appreciated!
It will grab the keyword the user has searched for and put it where you want.
Use it like this:
{KeyWord:Buy Motorola Widget}
Buy Motorola Widgets blablah
What this does is, put the user's keyword if it's shorter than 25chars, Motorola #*$!x if not.
Make 40 groups at max. put the keywords and their misspellings in the same group and make use of the KeyWord tag. Experiment with variations and you should be ok :)
After following the advice from the 'Adwords Gurus' I have started to break up my campaigns based on keywords, and match the search query to the ad text used eg:
Buy Motarola Widget
Get Cheap Motarola Widget
Buy Now
[motorolawidgets.com<...]Unfortunately I have so many different permutations (eg 20 misspellings of Motorola x 40 products x misspelling of product names) I will end up with literally thousands of separate Ad Groups across my entire account.jetman, just a very quick note:
I'd strongly advise against having misspellings appear in your ads, by whatever means you might achieve it - as they will cause your ads to be disapproved. If I had to summarize why this is so, it's primarily because misspellings in ad copy reflect badly on both the advertiser and the AdWords program itself.
Misspelled keywords are not a problem - but I would absolutely avoid having misspelled words in your ad copy.
I hope that makes sense.
AWA
Surely your CTR suffers dramatically since you have little control over the broad matched terms, (besides negative keywords.)
Also, if you have Motorola Widgets broad matched that will overlap both the phrase match and exact match. So you will end up paying more for a the keyword then you have to.
Hiccup - I have created a huge list of negative keywords over a number of months, and the tactic is working for me.
