From the 5% range to the 2% range (overall campaign). This could be due to a very small extent to a slight drop in position caused by reducing my max bid, but not THAT much. Anybody else seeing a CTR dropoff?
poster_boy
8:52 am on Mar 2, 2007 (gmt 0)
Even a small position difference can have a significant effect on CTR... so can your impressions levels... what was the drop in position? And, have your impression levels fluctuated?
