Minimum Bid

[myrrh]

If my keyword is the only keyword for the given search results, will the price be the same regardless of what I bid? If so, what is that price?

[Pengi]

This issue was debated at length in this thread:

[webmasterworld.com...]

In theory - if yours is the only keyword that applies for a search, then you should only be charged the minimum bid identified by Google.

The issue is: "how can you ever know that yours is the only keyword that is applicable?"