Is it recommended to pull high performing keywords from an Adgroup and set them up into their own Adgroups?
For example, if 'red widgets' is getting good traffic and CTR while the other keywords in that Adgroup are not doing so great, would I want to take 'red widgets' and create a unique Adgroup exculsively for 'red widgets'?
I would assume that by isolating a good performing keyword it would raise the overall CTR of that Adgroup and thus possibly improve the overall postion of 'red widgets'.
If this is an Adwords 101 strategy I apologize but look forward to your response.
Dylan
I would assume that by isolating a good performing keyword it would raise the overall CTR of that Adgroup and thus possibly improve the overall position of 'red widgets'.
Dylan212, ad position is determined by the CTR of the keywords themselves, not by the overall CTR of an Ad Group or campaign. So you won't improve the overall postion of a keyword by doing this.
On the other hand, putting your best keywords in their own Ad Groups with a more targeted ad than they had in the previous Ad Group might very well raise your CTR, and therefore possibly lower your CPC for a given position.
Also putting your best performing keywords in their own campaign allows you to set a budget for those keywords alone, which may be an advantage to you.
Do be aware of the issues associated with doing this, though - such as creating new ads what will have to be reviewed/approved, having to start over with the keyword's stats, etc.
One other thought: IMO it is worth trying to create an account with only good performing keywords (however you may define it), and getting rid of the others. Seems like a pretty good goal. ;)
AWA
Thanks for the feedback, very good response.
Also putting your best performing keywords in their own campaign allows you to set a budget for those keywords alone, which may be an advantage to you.Do be aware of the issues associated with doing this, though - such as creating new ads what will have to be reviewed/approved, having to start over with the keyword's stats, etc.
reviewed/approved? - are ads only reviewed when you switch them to their own Campaign? I thought that ads were posted immediately and Google auto checks your ad for any errors and disables and sends you an email. Overture reviews/approves correct?
start over with the keyword's stats - could i just disable the keyword from Adgroup A; the stats from it are still there. Is there a way to disable without deleting that keyword from the AdGroup? I notice a few 'disabled' keywords in my Adgroups and they still have their stats. But maybe you are suggesting starting over has other challenges.
One other thought: IMO it is worth trying to create an account with only good performing keywords (however you may define it), and getting rid of the others. Seems like a pretty good goal.
Good goal indeed :)
reviewed/approved? - are ads only reviewed when you switch them to their own Campaign?
No. All new ads must be approved. When you make a new adgroup and add ads to it, even if those ads occur somewhere else in your account - they are new to that adgroup - and thus must be approved.
I thought that ads were posted immediately and Google auto checks your ad for any errors and disables and sends you an email.
Google does have an autochecker, and if that ad has a problem - it will come up red immediately upon your submitting the ad and tell you the problem. This often occurs if your text is too long or other very simple problems exist with your ad.
If the ad or adgroup contains any 'flagged' keywords (i.e. gambling, child, etc) it may not appear on any site until it is manually reviewed.
When you first place an ad, it will show on Google's site only (unless its flagged above). It must be approved before it will be shown on content/search partner sites.
Google also manually reviews all ads even if they aren't shown on content/search partner sites. It's just that Google allows advertisers to have immediate exposure, so new ads that pass the initial requirements will be shown on Google's site alone.
Overture reviews/approves correct?
start over with the keyword's stats - could i just disable the keyword from Adgroup A; the stats from it are still there. Is there a way to disable without deleting that keyword from the AdGroup? I notice a few 'disabled' keywords in my Adgroups and they still have their stats. But maybe you are suggesting starting over has other challenges.
This is related to:
[webmasterworld.com...] message 4 as to why you'd want to delete the old keywords when you put them in a new campaign.
IMO - the real reason for:
Also putting your best performing keywords in their own campaign allows you to set a budget for those keywords alone, which may be an advantage to you.
Is that if these keywords are doing this well CTR/Profitwise - you want them showing ALL the time. Thus you can set this campaign's budget high enough that these ads are always showing, and in other campaigns where you're not quite sure if the words will work - you can set the budget lower so you can have more control of your spend.
BTW AWA, what does "IMO" stand for? :)
Dylan212
BTW AWA, what does "IMO" stand for? :)
Heheh, sorry about that dylan212. I guess I've fallen into a habit that I'd resolved never to fall into: using semi-obscure terms that others may not know.
IMO is shorthand for 'In My Opinion'. I probably use it a lot, because I have oh-so-many opinions!
Reminds me of the day I signed up for my first Instant Messenger account, and in the very first message I got someone wrote 'ROFL'. I had no clue what it meant, and felt pretty out of it. ;)
AWA
Do be aware of the issues associated with doing this, though - such as creating new ads what will have to be reviewed/approved, having to start over with the keyword's stats, etc.
Wouldn't it then be better to move the underperforming keywords into a new adgroup and keep the performers with their associated stats in the original adgroup?
Wouldn't it then be better to move the underperforming keywords into a new adgroup and keep the performers with their associated stats in the original adgroup?
Technically, yes. It depends on how your campaigns are organized which is easier todo.
