I am aware that AdWords will sometimes go over budget on a daily basis, but never exceed the equivalent monthly budget. I am disturbed however, because I have had a 2 week period in which my daily budget was exceeded, on average, by $15-$20. My daily budget was at the time set to $55, yet one of the days in the 2 week period, click charges amounted to $160 - thats $110 above my daily budget.
I contacted AdWords support last week but as yet, no response.. anybody else had this before / AWA, can you offer wisdom?
Thanks folks, Phil
They let me know what if the system overspends, it should all average itself out by the end of the month. I usually seem to get a lot more than what I pay for so I can't complain
Thanks
KG
For example, it almost invariably means that your ad is not showing all the time.
So you might want to consider scouring your keyword list, and getting rid of all keyword that aren't giving you good results or good value.
Another step you might want to take is to lower your Max CPC for those keywords that you've decided to keep, but which aren't really that important too you. Doing this will put your ad lower on the page for those keywords, but will allow your more important keywords to trigger your ads more often.
AWA
Just always be sure that when you raise your spending, your conversions and profits/sales go up too. Obviously, their ranking system is not always correct.
Be sure to track your results on your own end and you'll be able to see exactly how the changes are occuring.
KG
So I've spent $150 instead of about $30. That can't be right. I've just sent a query through to them.
Graeme
I've just discovered that a new campaign I've had running for a week has been spending $25 a day instead of the budgeted $3 a day. I can accept a little bit of overspending, but 8 times the budgetted amount?
So I've spent $150 instead of about $30. That can't be right. I've just sent a query through to them.
graeme, there is an important difference between the click costs you have accrued (which is what I believe you are speaking of), and the clicks that you'll pay for.
You won't pay for clicks that are over-and-above your daily budget, over time. This amounts to free advertising for you, since those users have already gone to your site.
Here is a brief blurb on the subject from the AdWords FAQ:
Traffic is not constant from day to day. For example, fewer people search the Web on weekends than during the week. To account for this and maximize the potential of your advertising, Google may allow up to 20% more clicks in one day than your daily budget specifies.If you budget US$100 per day in a 30-day month, you may receive more than US$100 in clicks on a given day, but the maximum you would pay is US$3,000 for that month. If we do overdeliver clicks, you will receive a credit, which is listed on your invoice as an "Overdelivery credit"
Above is quoted from:
[adwords.google.com...]
In your case, the overdelivery is more than 20% of course. This means that your specified daily budget is way too low for the keywords that it's supporting, and that your ads are probably not showing very often. More info on this elsewhere in this thread.
AWA
I wish you'd stop by more often...
;) AWA
