Excite to find out, how much is it going to affect me.
I'm tired of looking at keywords marked 'Great' and with a QS score 'too low' to show ads and marked as 'Active'. Two out of three signals are obviously incorrect.
G keeps coming out with more and more tools most of which with serious problems.
A google rep said that the QS update is going to happen tonight
I really thought they would have held off for a few days/weeks after this last problem they had. I'd really like to see them run through their test cases one more time!
JAG
I am tired of waiting and checking every 2 hours to see if things have changed....
Understandable, and sorry for the pins and needles. Still, I'd guess that you all would prefer advance notice (with the consequent pins and needles) to no notice at all. ;)
By the way, I'd suggest keeping an eye on the Inside Adwords blog, as I know they plan to post once the updates are live. (And once they post, I will post here in WebmasterWorld myself, scheduled meetings allowing.)
I really thought they would have held off for a few days/weeks after this last problem they had. I'd really like to see them run through their test cases one more time!
It's worth saying again that the issue we experienced last week was not related to the Quality Score updates. So the one will not effect the other.
Also, to excerpt from yesterday's blog post:
Does this issue reflect the upcoming Quality Score improvements?No, this issue is not related to our upcoming Quality Score improvements, which remain scheduled for later this week.
All that said, thanks for your patience.
AWA
AWA intends to be around when it happens >>> Mon-Fri
The Blog still talks about this week (last post yesterday saying the update will be this week).
My guess is Google will want to run it tonight so they have time to correct any inadvertant 'issues'. I know they have the resources to correct issues at any time but my guess is they would prefer to iron out problems during 'normal' working hours.
More precisely, I'd say the switch gets flicked at 2AM (Google time), giving the machines plenty of quiet time to run through around 10% of keywords before engineers turn up on Thursday morning to assess the situation (with some engineers working through the night on it to react to any really big issues).
Remember, as we recently had confirmed, QS updates are not instantaneous, hence they should not be initiated just before most engineers have the weekend off.
By the way, I'd suggest keeping an eye on the Inside Adwords blog, as I know they plan to post once the updates are live. (And once they post, I will post here in WebmasterWorld myself, scheduled meetings allowing.)
OK, a heads up that the update has now started, and will be completed over the next three to four days - per the Inside AdWords blog post about 20 minutes ago.
AWA
Looking forward to the roll out..
"Quality Score updates are live"
Strange this time "blue cool widget"
"was great" "now great"
Min bid was .04 now .05
Looks to me that google is just asking for more money this time.
at 4 cents my ad is ugly
at 5 cents is a beauty
What a surprise :)
Yeah , changes seem to be minor this time
I hope it stays that way. I hate roller coasters.
[adwords.blogspot.com...]
Today, we began rolling out improvements to the Quality Score algorithm, which will update the Quality Score for keywords in your account over the next 3 to 4 days.
Meaning.. I have to wait another 3 to 4 days to be FULLY update?
Luckly I dont work on our PPC team however I have kindly informed them they have a lot of work to do.
Yeah , changes seem to be minor this time
Hopefully, this is a sign of a new direction in G's revenue optimization efforts -- changes is small increments. It works better for Google in that customers don't feel any sudden pain and jump in panic (the old "boiled frog" principal), and it works better for customers in that we can forecast the near future, which is required to run a business with any sort of overhead. Customers can stay in business, and Google can still hit its quarterly growth targets...everyone wins.
Overall, it's just a much smarter way to do business than flipping a switch and sending a sudden blast through your customer accounts on your only real product. What was Google thinking? Was it hubris? An amature a the helm? ...?
Anyway, we'll see. I'm fine with being part of a slow, continuous revenue optimization, as slowly declining volumes and/or gradually rising expense is something to which I can manage.
Any more thoughts?
I am still not seeing any major changes.
What kind of changes are you guys seeing?
Early days I guess.
I am a publisher. I think this is important to improve overall quality. Publishers are hit with smart pricing. As a publisher I say it's OK and fair. We should work on building a good content and good visitors.
However, sometimes I have seen some landing pages of adword advertisers that simply don't work, or poor quality keywords and bad targeting.
Let publishers and advertisers take equal amount of responsibility of building a good network that works for all.
Just pointing that out in case you think we're avoiding the obvious solution of improving our ads & landing pages. In many cases, averting QS damage requires fundamentally changing the way we optimize our return on advertising (i.e. bidding aggressively at #1 without taking too close a look at the position at which ROI/volume is optimized).
