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Updated : Google AdWords Quality Score Update ... Now Live

   
8:30 am on Feb 21, 2007 (gmt 0)

5+ Year Member



Im still waiting for them to drop the bomb.

Excite to find out, how much is it going to affect me.

11:52 am on Feb 21, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Ditto.

I'm tired of looking at keywords marked 'Great' and with a QS score 'too low' to show ads and marked as 'Active'. Two out of three signals are obviously incorrect.

G keeps coming out with more and more tools most of which with serious problems.

12:23 pm on Feb 21, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Waiting for Godo. Horrible.
1:20 pm on Feb 21, 2007 (gmt 0)

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A google rep said that the QS update is going to happen tonight.
so brace yourselves for nuclear impact.
2:17 pm on Feb 21, 2007 (gmt 0)

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Anybody else heard this?
2:52 pm on Feb 21, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



A google rep said that the QS update is going to happen tonight

I really thought they would have held off for a few days/weeks after this last problem they had. I'd really like to see them run through their test cases one more time!

JAG

3:25 pm on Feb 21, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



What time zone is "tonight" in?
3:31 pm on Feb 21, 2007 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I am tired of waiting and checking every 2 hours to see if things have changed....

Understandable, and sorry for the pins and needles. Still, I'd guess that you all would prefer advance notice (with the consequent pins and needles) to no notice at all. ;)

By the way, I'd suggest keeping an eye on the Inside Adwords blog, as I know they plan to post once the updates are live. (And once they post, I will post here in WebmasterWorld myself, scheduled meetings allowing.)

I really thought they would have held off for a few days/weeks after this last problem they had. I'd really like to see them run through their test cases one more time!

It's worth saying again that the issue we experienced last week was not related to the Quality Score updates. So the one will not effect the other.

Also, to excerpt from yesterday's blog post:

Does this issue reflect the upcoming Quality Score improvements?

No, this issue is not related to our upcoming Quality Score improvements, which remain scheduled for later this week.

All that said, thanks for your patience.

AWA

3:57 pm on Feb 21, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It WILL be in the next 48 hours judging by comments made on the AdWords blog and by AWA.

AWA intends to be around when it happens >>> Mon-Fri
The Blog still talks about this week (last post yesterday saying the update will be this week).

My guess is Google will want to run it tonight so they have time to correct any inadvertant 'issues'. I know they have the resources to correct issues at any time but my guess is they would prefer to iron out problems during 'normal' working hours.

More precisely, I'd say the switch gets flicked at 2AM (Google time), giving the machines plenty of quiet time to run through around 10% of keywords before engineers turn up on Thursday morning to assess the situation (with some engineers working through the night on it to react to any really big issues).

Remember, as we recently had confirmed, QS updates are not instantaneous, hence they should not be initiated just before most engineers have the weekend off.

2:27 am on Feb 22, 2007 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



By the way, I'd suggest keeping an eye on the Inside Adwords blog, as I know they plan to post once the updates are live. (And once they post, I will post here in WebmasterWorld myself, scheduled meetings allowing.)

OK, a heads up that the update has now started, and will be completed over the next three to four days - per the Inside AdWords blog post about 20 minutes ago.

AWA

3:19 am on Feb 22, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thanks for the heads up AWA!

Looking forward to the roll out..

4:01 am on Feb 22, 2007 (gmt 0)

5+ Year Member



From adwords Blog

"Quality Score updates are live"

4:08 am on Feb 22, 2007 (gmt 0)

10+ Year Member



also from the blog: "Today, we began rolling out improvements to the Quality Score algorithm, which will update the Quality Score for keywords in your account over the next 3 to 4 days"
4:20 am on Feb 22, 2007 (gmt 0)

5+ Year Member



Does anybody know if the QS rating currently showing within adwords reflect the QS before the new changes? Basically, is the QS showing now already taking into account the newest QS rollout, or is it based off the old QS algo?
4:25 am on Feb 22, 2007 (gmt 0)

10+ Year Member



They said 3-4 days. They have thousands of accounts to reevaluate. Keep an eye on it. Eventually the executioner will get to you too. Just hope he's using a stringy rope.
4:47 am on Feb 22, 2007 (gmt 0)

5+ Year Member



It seems like the changes are live and kicking, i see some pressure on about 5% of my keywords so far.

Strange this time "blue cool widget"

"was great" "now great"
Min bid was .04 now .05

Looks to me that google is just asking for more money this time.

at 4 cents my ad is ugly
at 5 cents is a beauty

What a surprise :)

4:52 am on Feb 22, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Yeah , changes seem to be minor this time. But I may have spoken too soon.
4:59 am on Feb 22, 2007 (gmt 0)

5+ Year Member



Yeah , changes seem to be minor this time

I hope it stays that way. I hate roller coasters.

5:41 am on Feb 22, 2007 (gmt 0)

5+ Year Member



I don't see any changes.

[adwords.blogspot.com...]
Today, we began rolling out improvements to the Quality Score algorithm, which will update the Quality Score for keywords in your account over the next 3 to 4 days.

Meaning.. I have to wait another 3 to 4 days to be FULLY update?

9:11 am on Feb 22, 2007 (gmt 0)

5+ Year Member



Luckly I dont work on our PPC team however I have kindly informed them they have a lot of work to do.
10:27 am on Feb 22, 2007 (gmt 0)

10+ Year Member




Luckly I dont work on our PPC team however I have kindly informed them they have a lot of work to do.

I bet you said that followed by a satisfying smug laugh as their faces filled with dread!
12:22 pm on Feb 22, 2007 (gmt 0)

10+ Year Member



Yeah , changes seem to be minor this time

Hopefully, this is a sign of a new direction in G's revenue optimization efforts -- changes is small increments. It works better for Google in that customers don't feel any sudden pain and jump in panic (the old "boiled frog" principal), and it works better for customers in that we can forecast the near future, which is required to run a business with any sort of overhead. Customers can stay in business, and Google can still hit its quarterly growth targets...everyone wins.

Overall, it's just a much smarter way to do business than flipping a switch and sending a sudden blast through your customer accounts on your only real product. What was Google thinking? Was it hubris? An amature a the helm? ...?

Anyway, we'll see. I'm fine with being part of a slow, continuous revenue optimization, as slowly declining volumes and/or gradually rising expense is something to which I can manage.

12:31 pm on Feb 22, 2007 (gmt 0)

10+ Year Member



I am of the opinion that this thread is going to start turning into a huge rant very shortly. Early indications are that this is a huge update, and I'm sure Google will find it one of its most successful to date. We are seeing some strange things happen to our account, and I think it's going to take a while to digest all the changes.
1:03 pm on Feb 22, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



"Early indications are that this is a huge update,"

Any more thoughts?

I am still not seeing any major changes.

What kind of changes are you guys seeing?

1:15 pm on Feb 22, 2007 (gmt 0)

10+ Year Member



At this point I'm not seeing anything other than normal fluctuations. Certainly nothing on the scale of previous updates.

Early days I guess.

1:38 pm on Feb 22, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Can any of you guys give us an indication of what changes you are seeing, as my account seems to be pretty unchanged. I'm sure it won't last, so it would be nice to know what to expect.
1:54 pm on Feb 22, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hey guys,

I am a publisher. I think this is important to improve overall quality. Publishers are hit with smart pricing. As a publisher I say it's OK and fair. We should work on building a good content and good visitors.

However, sometimes I have seen some landing pages of adword advertisers that simply don't work, or poor quality keywords and bad targeting.

Let publishers and advertisers take equal amount of responsibility of building a good network that works for all.

2:19 pm on Feb 22, 2007 (gmt 0)

5+ Year Member



Not seeing much at all. The only really noticable difference is a few high-volume keywords that have been inactive for months are now back online. The changes are very minor so far otherwise.
2:31 pm on Feb 22, 2007 (gmt 0)

10+ Year Member



Erku, I think we all agree there's lots of trash on Adwords that needs to get culled to improve user experience. However, after almost a year of this Quality Score stuff, most of us agree that the QS is not simply about "quality". It's about increasing the revenue on a given keyword by running CTR & bid history through an algo and eliminating the ads that present an opportunity cost. An insider's look at the affected terms and the unaffected terms makes this clear. And an outsider's look at all the garbage that has escaped the QS to date also provides some indication.

Just pointing that out in case you think we're avoiding the obvious solution of improving our ads & landing pages. In many cases, averting QS damage requires fundamentally changing the way we optimize our return on advertising (i.e. bidding aggressively at #1 without taking too close a look at the position at which ROI/volume is optimized).

3:04 pm on Feb 22, 2007 (gmt 0)

5+ Year Member



Erku,
Don't worry about that, learned to turn off content network a long time ago;)
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