So finally you can pause a certain keyword or ad in an Ad Group, without having to delete it. I'm loving it. How about you?
Find & Edit Keywords Tool > There is now the option to search for 'paused keywords'.
Find & Edit Ad Text > There is now the option to search for 'paused ads'.
In running reports, the status column will also show the paused vs active status. However, when running a report, if the item didn't receive one impression over the time period - it won't be included in the report.
Also, if you are using site-targeting, you can pause an individual site. However, I'm not sure if there's an easy way to find all of your paused websites yet.
It's time for the next version of the AdWords editor to come out to support these features.
