impressions are dropping for google. anyone?

[wired in asia]

of course this various by industry, but did anyone notice a drop of impressions over the last week?

our daily impressions are down to 110,000 from 130,000 same day last week.

no changes in bids have been made. all ads run at top spots.

[engine]

A week might be too short a period of time to show a trend. If it continues, then something must have changed. Could it be a Quality Score issue or smart pricing issue? Re you sure your ads haven't dropped position?

[toddb]

Yesterday was a big holiday in the US. We saw a drop of impressions for two days because of this.

[wired in asia]

Thanks guys

Yes the holiday may explain it. Was also wondering if this could be due to yahoo (US) changes. Trust yahoo would do loads of advertising in the US now, as they changed the bidding mode, to increase ROI for advertisers.

Can't judge that from here...(Asia). Any yahoo ad campaigns running in the US (TV etc..)?

Thanks

[Pengi]

I'd noticed the drop in impressions - I wasn't aware of the US holiday.

I've never really understood how a US holiday affects my traffic from the rest of the world - but it does.