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The new BETA will help advertisers with increased flexibility. If you are site targeting it allows advetisers to choosing the bidding option of most interest. In addition, it will be possible to create new CPC campaigns and switch between CPC and CPM.
This BETA is for US advertisiers only. Sign up here: [services.google.com...]
Just can't make a business work with this kinda results. Good landing pages eveyone went to the specific search the user was doing.
needless to say the ad is paused till they send me another 50 free.
That's crazy talk. I'd be on many sites if I could CPC.
A lot of times impressions can be of no value (flipping through pages, didn't see the ad, not interested in the ad etc.) A click is a much better qualifier and as we can target the sites if we see low conversions from any site we can drop it.
I think this is a very good method.
This will help out tons for video ads which I'd gladly pay $10 per click as click-throughs are VERY low.
And as an advertiser, I like it because certain sites might deserve a bigger CPC, whereas others are a cheat with CPM because the ad might be on the bottom of the page. Maybe not even viewable at all.
Google has a giant network. IMHO, A lot of their display network is currently underserved from an advertising revenue perspective. At least in Canada. So depending on how you bid, and in what categories, your Avg CPC bid may be higher than competing CPM bids in the system and you'll get flighted, despite a low CTR. Google and the publisher will want to have a chance to earn revenue rather than no chance at all.
From an advertising perspective a lot of people would rather be under flighted or have their campaign paused based on not hitting CTR than running a million impressions without a click, no matter what the CPM rate is. It's lower risk - in fact you may get a few thousand free impressions out of it. That's a pretty fail safe "test campaign" in my books.
The part I'm most curious about is what the threshold will be for refusing to run your creative any longer. And I suppose the old click fraud drum will start getting beaten again for the Site Targeting network.
I have a prime spot at the top of my pages for 728x90 that I have been saving. Now I will be able to set a price per click of at least 25 cents
And you will do that on your site how?
I think the more choices that both publishers and advertisers have is a good thing. G is not taking any options away just adding more choice. Win win for all imho.
[edited by: Visit_Thailand at 5:36 am (utc) on Feb. 15, 2007]
It gets around the whole 'where do my ads show' on the content network.
One could run general content targeting, look at what sites work, and then just move them to the site-targeting campaigns.
My question is:
If I built a site-targeting campaign for a site, I might not want it to show on the general content network campaigns. Therefore, if I add the site to my site exclusion list, would it stop my site-targeting campaign from working?