I have about 5,000 exact keywords I bid on for a search engine, and I need to match each keyword to an ad text.
For example, if 3 of my 5,000 words are:
cat food
skateboard wheels
anime DVDs
I need each ad text headline and/or description to be unique:
"Find cat food stores near you"
"Buy skateboard wheels cheap"
"Get anime DVDs online"
So basically, how can I write/modify thousands of ad texts to match each keyword exactly? How can I download my campaign, ad unique text ads to each keyword, then upload the changes to my Adwords account?
I tried Adwords editor, but it does not seem to allow me to add ad text with "add+update multiple keywords" feature. I can upload keywords, max CPCs, URLs, etc, but not ads.
Can I perhaps do this in excel? I cannot find anywhere that allows me up upload excel spreadsheets to Adwords.
You need to learn about the joys of "dynamic keyword insertion"! Just search for it on Google and you'll find dozens of resources that will show you how to use it. Good luck, and post again if you need more help.
In other words, one of my adgroups might have 1,000 words -- basically totally random words with no relationship at all to one another, other than their bid price. What default word can I use for the {KewWord: Default} word? My adgroups have computers, home repairs, vacations, clothing, software, etc.
I would have to break down all 30 of my adgroups into hundreds and hundreds of new adgroups based on some kind of grouping just to have my default words be relevant at all. Not good!
Anyone have any other suggestions? Can the API allow me to upload specific text ads to match every one of my keywords, maybe?
If you are building your Ad Groups such that you have thousands of unrelated words together, you are going to see a significant enough impact to the quality score that you would probably be best served to do more themed groupings anyway. If you organized your Ad Groups based on keyword themes instead of bids, you'd get a better quality score and have an easier time writing ads as well.
And I'm sure you know, but you can set CPCs at the keyword level, so you don't need to group keywords by bid and use just the default Ad Group bid.
AWA2
The adwords editor does have a grouping feature to help start this process.
Remember, it's an automated process, so while it's a good start - I wouldn't exclusively rely on it to make decisions for you about how the keywords should be grouped.
In other words, one of my adgroups might have 1,000 words -- basically totally random words with no relationship at all to one another, other than their bid price.
If you are building your Ad Groups such that you have thousands of unrelated words together, you are going to see a significant enough impact to the quality score that you would probably be best served to do more themed groupings anyway.
It will be worth your time to break down all of those unrelated keywords into ad groups.
Agreed. Since AWA2 and eWhisper have both jumped in with excellent advice, I thought I'd join the party and add that IMO, the single most important thing you can do to advertise successfully with AdWords is to avoid "...totally random keywords with no relationship at all to one another..." and use ad groups to your great advantage - to advertise with a laser sharp focus.
AWA
