He also told me that Google is rather an information protal, while Yahoo! is more business oriented. Commercial visitors know this, and therefore, I should decrease my Adword budget and proportionately increase budget on Overture.
I am in a fix... An advice will be great.
I'm not sure that I agree with what your webmaster friend told you, but the beauty of PPC is that you can test ads easily and relatively cheaply.
Is there a definite way to forecast a trend here? Or, it's simply hit and try?
I get a lower CPC on Yahoo and often a better conversion rate, depending on the type of Yahoo partner sites the ads are shown on. However, I often feel that the quality of leads generated from Yahoo is not as good as those ones from Google users.
I heard from one of my webmaster friend that it is more profitable to run Ads on Overture than Adword if I am into selling some knd of products and not information...
One school of thought has it that, assuming you are making a profit from your ads in each system, it is to your advantage to do so. And that (again, assuming you are making a profit) increasing your budget in each place means you are making more profit - while reaching different audiences that you othewise would not reach by using only one system.
Just my $0.02
AWA
