Thanks for any input/help you can give me.
I ran a successful campaign for a online retailer the last couple of years and got good results. We were really tight with keywords (no where near 1000's of keywords, less than 100 actually) and got good results.
My new venture is a niche market and I just do not want to use 1000's of keywords that are not going to bring quality leads just for the sake of traffic. I did kind of expect my positioning and number of impressions to be pretty much in line with what was predicted based on the results of the last campaign I ran but they are nowhere near those predictions.
The main reason I expected to see my ad when I did the search is because of no clicks yet so I figured G would impress my ad until my daily budget was used up.