I've been using AdWords for promoting few sites over the last year and I have a question regarding the content network.
I have two sites - A.com & B.com. A.com is receiving traffic from site C.com (via a keyword-targeted campaign set on the content network only) but I want B.com to receive that traffic.
I tried a site-targeted campaign through the "Advertise on this site" link that is on C.com's page which I want to target - but nothing, no impressions - nada.
I wrote to Google, they had no real answer to why I can't target that site.
So, my question is this: how can I target C.com properly?
Should I
A. Copy the keywords used in A.com's campaign to B.com's campaign?
B. Look at the meta-keywords there and try a group with these as keywords?
C. Maybe I need to copy&paste the content on that page as keywords?
D. Use the "C.com" as keyword?
Any help would be much appreciated.
[edited by: DoctorDoctor at 2:22 pm (utc) on Feb. 8, 2007]
You have a keyword campaign for Site A. These ads are appearing on Site C.
You also site-targeted Site C for a campaign for Site B.
You have to keep in mind that when you run a site-targeted campaign these ads basically enter an auction with all other ads. The ones with more of a likelihood of producing revenue at that moment will be the ones that appear.
Note: That's very simplified, read more at:
https://adwords.google.com/support/bin/answer.py?answer=18280&topic=7072
So, if your keyword-based ads, and those from other advertisers, are more likely to get the buck, the site-targeted ads won't show.
Another possibility is that the website owner saw the site-targeted ads and did not think they were as targeted as he or she would like and blocked them from appearing.
