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Will you have (simplified or traditional) Chinese templates? Will you support any of the (6?) common Chinese dialects?
Will you support UTF-8 or one of the common character encodings used in China, on your site and/or in your templates.
Likewise will you have Chinese localisation for Chinese visitors to your sites and in your templates?
Have you ever considered the business and social mores of dealing outside your backyard? For example, would you understand if/how to treat Canadian/British/Indian customers differently with appropriate localisation and language and payment methods?
I often find that US users "aren't worth it" when they assume that I'll fill in and send expensive international faxes to them in the US from here in the UK to give them my free materials. Funny people, foreigners, aren't they, even when they outnumber non-foreigners many many times over?
[edited by: DamonHD at 7:27 pm (utc) on Feb. 5, 2007]
can't hurt giving it a try can it, do a sep campaign and see if your chosen keywords get many impressions.
however be repared for 0 in language English, so you may need to advertise in local language, but if ur site is in English, then what?
as for web templates, 1000s of freebies online in the chinese internet world, so i personally think you are not on to a winner.
and fyi, I know a bit about China and it's internet users, or rather I'll rephrase that by saying "I am slightly less ignorant about china than most people", having lived there for just under a year and doing a lot of researching into web use.
hope it helps
If you'd phrased your question: "Given that I don't write Chinese, and my site is about #*$! (and is hosted in YYY), is a China-targetted AW campaign likely to give me a good ROI?" then I might not have jumped down your throat.
There is nothing to stop you setting a Chinese AW campaign to show to English-speaking users only. I select some combination of English, Simplified Chinese and Traditional Chinese as suits my ads and target content. I get higher-than-average cost-per-conversion in China compared to say India or North America, but OK.