Does Google trigger Unlisted keywords?

[admagix]

Hey all,

I have huge doubt regarding QS.

Eg: I am having a keyword [book] & "book" alone and these 2 keywords have a great QS.

The question is: If some searches for a keyword like - english book, french book etc... Does Google trigger my keyword (i.e., [book] or "book" and show my ad for the above mentioned keyword - english book, french book etc...?

Thanks in advance

[fischermx]

Since you have phrase match "book", yes, Google may show your add for english book, french book, etc.

If you had just [book], then no. It will appear when someone search for book exactly.

[admagix]

Thank you - fischermx,

But how come a keyword with phrase match keyword shows up for a keyword which is not inside the phrase. Eg: "book".

Please Advice.

I would like to confirm this with AWA/AWA2.

Thanks in Advance!