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Google’s AdSense for Search has gone live on MySpace.com. Clients currently running ads on Google’s Search Network are now eligible to have their ads served on MySpace.com searches for US-based traffic only.
If you opt out: and only allow your ads to appear on google.com then your ads won't display on MySpace.
I'm assuming that for the MySpace contextual inventory, you'll be able to opt out of it for your content spend on Google, right?
I need the AOL traffic because the conversions are pretty good on the PPC side. But, now that MySpace is added into the mix, I don't know if I can afford to keep opting into the search network now that MySpace is there.
I have watched typical myspace users while they are connected ..it is interesting ..it resembles a mixture of many normally conflicting drugged states ..experience in subliminal selling and imagery and sounds ..plus gamers and music and video ..would give one a good chance at exploiting the market ..to a degree as it is fragmented internally also into many overlapping communities ..it is fascinating ( as are all similar sites ) ..it is a parallel area ..the nearest thing being the online multi player gamer environments ..
access to its non public profile info ( that which one has to fill in to join ) is maybe the most valuable commodity in marketing today ..
thats not the average adwords buyer ..
It could be for them a bottomless pit in which money will dissapear without rhyme nor reason ..or it would need specialist departments of big customers setting up to deal with it ..that is not what G are offering ..and any "bundling" by G with other areas can only be veiwed as to the advertisers disadvantage ..and would appear to be designed to be that way ..
high volume that doesn't convert will ruin your campaign.
Google indexes these publicly posted requests for click fraud in their search index.
Check for yourself.
One example: Search google for 'click the Google ads' in the advanced search using the 'myspace.com' domain filter.
I personally wish to avoid social networking sites that will allow members to embed Adsense code in their pages.
Itís a shame being a publisher and seeing a lot of money leaving the advertising network which hits good publishers and it also a shame because the advertisers will get fewer sales now.
Its a losing situation on both sides of the house.