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Suppose I want to offer a widget making seminar in Toledo in June.
I'm going to open an AdWords account to promote these seminars and I'm confused about all the "broad matching", "advanced matching" and other such terms.
My goals are:
(1) To have my ads for the June seminar appear only for people within 100 miles of Toledo. Is that possible?
(2) To only have my ads appear only when someone searches for particular terms, but not for some other terms which might have a totally different meaning. Is there a simple easy-to-follow guide somewhere for how to set this up at AdWords?
Any suggestions, comments, advice welcome.
What you are describing should not be a problem.
From your questions I assume that you currently do not have an Adwords account. If that is the case I would recommend you sign up and let the Adwords folks set up what you need.
Otherwise any Adwords pro could do it for a fee, or you could do it yourself by spending some quality time studying Google's Adwords tutorials.