New campaign only spent about £5.00
Today ads have been showing but have now stopped so I used the Diagnostic tool.
Ad not shown ¦ Reason: Your campaign has reached and exceeded its budget for this month.
This is FAR FAR FAR from the truth and i cannot work it out any help is much appreciated!
You say the campaign is new, right? Well I think in this circumstance Google uses its Traffic Estimator tool to try and gauge how much you're going to spend, especially if it's on keywords that few people advertise on. It estimates you'll get loads and loads of traffic when in fact you won't, and thinks that if it lets you run the ads any more that day you'll hit the monthly budget. It can take a few days, maybe even up to two weeks for Google to get a grip and start using your own data.
Ok, maybe the way I've theorised it works isn't quite right, but the remedy - waiting - seems to work. It's a bug I've seen in a few new campaigns.