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adwords fraudster on the way

click url != display url

         

moTi

7:39 pm on Jan 19, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



today i noticed ebay.de ads in my blocks. i have put ebay in my ad filter long time ago. after a few investigating, it turns out, that the fraudster each time uses one of several weird .net domains as landing page and redirects to search.ebay.de.
oddly enough, typing in the .net directly redirects to commission junction.

i have reported this to the adsense team.
extremely annoying, because:

a) many webmasters don't recognize that there is something wrong, because they have ebay ads turned on and these ads disguise exactly as ebay ads in the complete texture.

b) it's right before weekend, so the adsense team won't do anything about it before monday at the earliest.

why doesn't google make sure, that an advertiser cannot use a landing page that is different from the domain in the ad? is it so hard to implement? this really bugs me, i tell ya..

ronmcd

9:47 am on Jan 22, 2007 (gmt 0)

10+ Year Member



Frankly, CJ couldnt care less, and rightly so.

Content sites are the worst return on investment anyway for most advertisers, useful for some markets useless for most.

Most CJ traffic comes from natural traffic, not direct linking in adwords. The large networks using redirects wont be changing because a few adsense publishers dont understand how integral and STANDARD redirects are. Dont blame CJ and redirects, blame adsense.

(made so deliberately by CJ?)

Please. In most cases CJ merchants dont WANT affiliates to use direct linking. The CJ links are long be necessity, it needs the merchant info and the affiliate info and any additional tracking info required to improve roi for the advertiser.

Adsense and the publishers are frankly insignificant for CJ and most CJ merchants and affiliates.

martinibuster

10:31 am on Jan 22, 2007 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Thanks AWA for clarifying the fraud issue. Apparently there's probably no fraud issue here.

Prevent people redirecting links through tracking / affiliate services (eg CJ and Clickbank) and you kill millions of dollars of legitimate (and high paying) advertisers overnight.

Excellent point.

mzanzig

1:59 pm on Jan 22, 2007 (gmt 0)

10+ Year Member



Adsense and the publishers are frankly insignificant for CJ and most CJ merchants and affiliates

If that is so, why do CJ affiliates use Adsense? I guess to those who use the combo CJ/Adsense, Adsense IS fairly significant.

ronmcd

11:39 am on Jan 23, 2007 (gmt 0)

10+ Year Member



If that is so, why do CJ affiliates use Adsense?

They dont use adsense, they use adwords as one of many traffic methods and invariably test content traffic to see if its profitable for them. Sometimes it is, sometimes not. But CJ contains many large merchants who dont allow affilates to use direct linking in adwords at all, they expect affiliats to have their own sites. To suggest CJ and their affiliates are using redirects to get around your attempts to block them is wrong, you as an individual publisher arent even on their radar.

My point is CJ isnt really geared towards direct linking using adwords, so the use of redirects isnt (and shouldnt be) affected by some adsense publishers confusing attempted fraud with an industry standard tracking method.

moTi

2:31 pm on Jan 24, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



the reason for the various URL's is not to circumvent Adwords. But, there is a reason for it. These affiliate links are sometimes blocked by third party software, Norton in particular was blocking regular affiliate links in regular old web pages.

ok, so these randomly generated various redirect pages are to circumvent third party software like norton. interestingly enough, this practice also happens to circumvent the adsense blocking lists.
it's naive to think, that cj (and some of its rather clever affiliates) don't know this pleasant side effect by now.
i'm not sure what googles position is on this.. but it's worth to disclose the vulnerabilities of being able to only block by tracking domain.

Content sites are the worst return on investment anyway for most advertisers

ronmcd, that's the lamest argument i've heard for a long time - and totally off-topic, too. how do you think google generates 40% of their overall revenue with the content network? get real.

Prevent people redirecting links through tracking / affiliate services (eg CJ and Clickbank) and you kill millions of dollars of legitimate (and high paying) advertisers overnight.

i think the current situation is more like this:
because you aren't able to effectively block people redirecting links through affiliate services, you get a bunch of unwanted low quality ads on your website and cut down your earnings.

To suggest CJ and their affiliates are using redirects to get around your attempts to block them is wrong, you as an individual publisher arent even on their radar.

individuals needn't be on their radar. it's the total of adsense publishers. with a set of weird redirecting domains, i'm able to get through most of all adsense filters, because every individual publisher will have to block every single redirect domain to have a specific ad blocked.
again, nice side effect for cj and its affiliates, but it's googles' turn to change it. obviously they won't.

[edited by: moTi at 2:41 pm (utc) on Jan. 24, 2007]

mike_ppc

3:41 pm on Jan 24, 2007 (gmt 0)

10+ Year Member



moTi, I can understand you make money from Adsense, so you have to defend Content. But understand the point of view of us, advertisers that spend money.
By the way, where did you get that 40% figure?

moTi

5:08 pm on Jan 24, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



where did you get that 40% figure?

[investor.google.com...]

surprised? i know you are..

ronmcd

1:43 am on Jan 25, 2007 (gmt 0)

10+ Year Member



moTi

again, nice side effect for cj and its affiliates

You're missing the point. You are seeing attempted fraud and manipulation, but thats not whats happening. Redirects are THE standard way to handle tracking, both for affiliate networks and independent tracking services.

... long before ADSENSE EVEN EXISTED.

Before your site had adsense on it people used redirects to track - and the CJ links arent randomly generated anyway, they are static, but CJ uses different domains to handle the redirects over time. I've been using the same CJ links for years on some of my sites and they've never changed. As new links and creatives appear they often use newer servers. Thats the way it works. CJ's links arent even designed to be used directly in adwords, direct linking didnt exist and many CJ merchants dont allow it. Why should it be changed now just because adsense has a problem handling it?

it's naive to think, that cj (and some of its rather clever affiliates) don't know this pleasant side effect by now.

Quite simply, an affiliate can't DECIDE to pick and choose CJ's tracking domains to circumvent your adsense filters - they have no choice over what urls to use! Affiliates arent switching which CJ domains they use on a daily basis, its not possible, and changing the urls in an adwords campaign actually damages the campaign and limits the exposure of the ads.

.....with a set of weird redirecting domains

This is completely wrong - its a relatively small number of domains. If you want to filter them, go ahead, theres not that many, you could track them down by joining CJ. The problem you are seeing is standard CJ domains, not "weird" or randomly generated domains designed to get round adsense.

If you have a problem with redirects, invent a new standard tracking method and convince the world your way is better - or better yet convince adsense to allow you to filter in a way that better fits with (Im repeating myself I know) the STANDARD method of redirecting links for tracking. Your problem lies solely with adsense.

Do you see what I'm saying?

mzanzig

6:33 am on Jan 25, 2007 (gmt 0)

10+ Year Member



moTi's point - Why do CJ use a bunch of weird domain names for tracking? Why not go along with just one domain. The reason is clear: to circumvent existing filters, be it Norton or Adsense or whatever. I agree.

ronmcd's point - Tracking is necessary, because otherwise you can not reliably track stuff. I agree.

However, i tmust be allowed to ask the question, why is CJ using multiple domain names? Interestingly enough, they are using these redirects for shady affiliates (be it unwanted or not). If they wanted to use different servers, they still could go by subdomains, e.g. server1.cj.com server2.cj.com - that would add credibility to their program and would allow to filter them easily for those who want to filter for whatever reason.

40% of their overall revenue with the content network?

Sure. But they are just generating 40% x 25% = 10% of the PROFIT of Google, because they are giving 75% of the revenues to the publisher (figure out of the head without looking it up). The content network inflates Google's revenues, which has sort of become a problem for publishers (they won't drop us, but they do not put as many resources into the Adsense program as they put into, say, the search network).

moTi

7:23 am on Jan 25, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Redirects are THE standard way to handle tracking

redirects being part of a tracking procedure has never been a disputable issue.

but CJ uses different domains to handle the redirects over time.

with respect, but this is rubbish. cj takes this approach in the first place to circumvent ad blocking.

Why should it be changed now just because adsense has a problem handling it?

even though cj doesn't really add credibility to its network with this practice, i've never suggested it ought to be changed on cj's side.

its a relatively small number of domains. If you want to filter them, go ahead, theres not that many

glad to hear that.

Your problem lies solely with adsense.

that's what was also my conclusion.

Sure. But they are just generating 40% x 25% = 10% of the PROFIT of Google

mzanzig, you are right about the content network being relatively more expensive for google and the implications it probably brings along. but the 40% was to counter the persisting belief of many advertisers, that the content network share in this advertising market is negligible.

eljefe3

7:33 am on Jan 25, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



All I can say is that that rover.ebay.com is one tough guy to keep down. I ended up having to use that subdomain as well as ebay.com after having ebay.com in my filter for a looonngg time. Wonder why rover.ebay.com made it through the adsense filter. There was no redirecting on this even though I caught many redirects before. Now all cj links are in the filter also.

ronmcd

9:00 am on Jan 25, 2007 (gmt 0)

10+ Year Member



moTi's point - Why do CJ use a bunch of weird domain names for tracking? Why not go along with just one domain. The reason is clear: to circumvent existing filters, be it Norton or Adsense or whatever. I agree.

;-) thats my basic point, moTi and others think this has something to do with adsense - it hasnt. I accept CJ added new servers because the original ones were being targetted by Norton - who's zeal for anti-advertising default settings in their software hit adsense at one point in 2004 I seem to remember. Does that mean adsense was malicious?

I just take issue with the idea of "weird domain names for tracking" having anything to do with adsense at all, theres simply no intent there. Norton, thats another matter, if we all accepted Nortons default settings the web would be an odd looking place.

mike_ppc

9:46 am on Jan 29, 2007 (gmt 0)

10+ Year Member



The 40% is correct IF : Google web sites = Google + search Network AND Google network web sites = Content Network. (see quoted link [investor.google.com...] )
I doubt that is true. We could ask advertisers how large is their Content Network cost share in total cost. I don't thing it's bigger than 20%.

mike_ppc

9:52 am on Jan 29, 2007 (gmt 0)

10+ Year Member



Even so, we can see that percentage is decreasing for G:
44,2 % in 2003 ; 49,4% in 2004 ; 44,3% in 2005
41,7% in Q1 2006; 41,0% in Q2 2006; 38,9% in Q3 2006.

The share is continuously decreasing after 2004...

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