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Erratic advice

12:59 pm on Jan 18, 2007 (gmt 0)

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From the AdWords traffic estimator during ad group creation:
"Want to purchase the most clicks possible? To put your ad near the top position for all possible impressions, we estimate a budget of EUR 3.95 and a max CPC of EUR 20.00."

Uhm... max CPC 5 times higher than daily budget?

(edit reason: euro sign)

[edited by: HitProf at 12:59 pm (utc) on Jan. 18, 2007]

10:29 am on Jan 19, 2007 (gmt 0)

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You've got to remember that the AdWords traffic estimator is up there with the British Rail Train Timetable in terms of great works of fiction.