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Our clicks have also gone down, adjusting the bid price seems to do no good.
Ive mailed the adwords support but got a useless generic answer so im hoping maybe someone on here can share some advice?
In addition, wild flucuations happen because many, like myself, bid only at certain times of the day. I found that I am not profitable after 3 a.m. until about 9 a.m. EST so I lower my bids 50% during this time. Many others do this same thing (it is an automatic feature in AdWords) so your traffic can vary if others are using this tool.
In reality, there are so many factors that can influence your traffic patterns. It is just part of the game. As accounts mature, though, there is more consistency.
How old is your ad group?
My experience is that they can be a bit slow at start and then gradually pick up speed.
It also seems like you can kick start the content network ads by running Google search ads for some time and get some CTR stats on them. If you get good numbers in Google you can then turn Google off but the ad delivery in the content network could possibly still be using the CTR from Google and give you more impressions.
If you have a slow content network campaign try spening some money on some Google clicks to get things going.
Are you keeping in mind that ads have to be reviewed before they run on the content network?
An excellent question to ask. ;)
The campaigns are 2 days old. Is that enough time to be reviewed in general?
Quite often not. Time to review can vary substantially with the volume of new and/or edited ads being submitted (which itself varies by season, by day of the week, by vertical, etc.) And ads submitted late on Friday are unlikely to be reviewed over the weekend, thus potentially adding a couple of days to turnaround time.
Interested in what more info you may have on that approval procedure.
Yep - all new and/or edited ads do in fact need to be reviewed and approved before running on the search or content network.
Still insterested to see a link to where Google says they need to approve all content network ads. Thx.