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Wild Fluctuations in Impressions on Content Network

Strange happenings on Adwords

     
2:10 pm on Jan 16, 2007 (gmt 0)

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We've noticed over the past couple of days some wild fluctuations in the number of impressions on the content network our ads are recieving. Does anyone else experience this issue?

Our clicks have also gone down, adjusting the bid price seems to do no good.

Ive mailed the adwords support but got a useless generic answer so im hoping maybe someone on here can share some advice?

Thanks :D

2:19 pm on Jan 16, 2007 (gmt 0)

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From my experience this is normal, especially if you are in an industry with new players moving in. Andy Beal wrote a post about how larger players are starting to enter the PPC marketing place in droves. This, will naturally increase competition and if they have a higer CPC than you can allow you will not be shown because of the bidding process.

In addition, wild flucuations happen because many, like myself, bid only at certain times of the day. I found that I am not profitable after 3 a.m. until about 9 a.m. EST so I lower my bids 50% during this time. Many others do this same thing (it is an automatic feature in AdWords) so your traffic can vary if others are using this tool.

In reality, there are so many factors that can influence your traffic patterns. It is just part of the game. As accounts mature, though, there is more consistency.

How old is your ad group?

Wes

2:38 pm on Jan 16, 2007 (gmt 0)

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Hi Wes,

Well we have had a tester campaign running for around 3 months and have just set up several more campaigns which are now 2 days old.

It may be because these new campaigns are so fresh, im not sure?

2:43 pm on Jan 16, 2007 (gmt 0)

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A related question is how long it takes to get the content network ads going.

My experience is that they can be a bit slow at start and then gradually pick up speed.

It also seems like you can kick start the content network ads by running Google search ads for some time and get some CTR stats on them. If you get good numbers in Google you can then turn Google off but the ad delivery in the content network could possibly still be using the CTR from Google and give you more impressions.

If you have a slow content network campaign try spening some money on some Google clicks to get things going.

3:24 pm on Jan 16, 2007 (gmt 0)

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My experience is that they can be a bit slow at start and then gradually pick up speed.

Are you keeping in mind that ads have to be reviewed before they run on the content network?

5:59 pm on Jan 16, 2007 (gmt 0)

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from our campaigns I can see that most of our ads our in positions 3-6 on the content network. Should i expect any clicks in those positions? At the moment I am recieving none.

The campaigns are 2 days old. Is that enough time to be reviewed in general?

Thanks again

7:16 am on Jan 17, 2007 (gmt 0)

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Jimbeetle,
I have not seen that content network ads need to be approved. On the conterary I have campaigns that have gone live and started running from the very first minute.

Interested in what more info you may have on that approval procedure.

11:34 pm on Jan 17, 2007 (gmt 0)

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Are you keeping in mind that ads have to be reviewed before they run on the content network?

An excellent question to ask. ;)

The campaigns are 2 days old. Is that enough time to be reviewed in general?

Quite often not. Time to review can vary substantially with the volume of new and/or edited ads being submitted (which itself varies by season, by day of the week, by vertical, etc.) And ads submitted late on Friday are unlikely to be reviewed over the weekend, thus potentially adding a couple of days to turnaround time.

Interested in what more info you may have on that approval procedure.

Yep - all new and/or edited ads do in fact need to be reviewed and approved before running on the search or content network.

AWA

8:07 am on Jan 18, 2007 (gmt 0)

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I know for a fact that I have started new content network campaigns that have gone live pretty much instantly. That is - impression stats started shoing after the usual 15-20 minutes. It coulc be that the ads where approved instantly, but I doubt that was what happened.
Google search ads go live instantly so there might be a way around the approval process by starting out on the search.

Still insterested to see a link to where Google says they need to approve all content network ads. Thx.

 

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