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For a site-targeted ad's position on a content page, our system considers only the Ad Group's maximum cost-per-thousand impressions (CPM). Learn how site-targeted ads and keyword-targeted ads compete for positioning on a content page.
Since site targeted is CPM, the site owner and G get paid (ie bill you) for imps, not clicks, so high bidder wins.
We are slowly integrating a Quality Score component to ads showing on the Content Network. The performance of ads on the network will now impact how often and where they are shown in the future.
I believe this is the part that goes something like, if the ad has a good CTR on that site, then Google will show that specific ad more on that particular site - is that correct?
Are there any other QS measures for the content network that you can elaborate on?
or check the AdWords Blog for 'Answering your landing page quality questions (part 2)'
And how ad ranking works, including content:
edited to remove link to blog
[edited by: AdWordsAdvisor2 at 10:45 pm (utc) on Jan. 24, 2007]