How does PPC campaign works?

Is there's something called as PPL?

[devilseye7130]

Hi,

I just need certain clarification on the working of PPC campaigns.

was just discussing the same with my team here regarding the Pay Per Lead(PPL).. Ok, lets say, if there's a finance site which has a form on its homepage.. this clearly shows he's(site owner) more interested in getting leads for his business.

To attract more traffic he wud surely start with a PPC campaign.. now, i was just wondering, why wud he(site owner) ever opt for PPC.
IMO, he should pay Google on every lead he's got.. otherwise, dont u think he's risking his money.

Please advice,
-Is there's something called as Pay Per Lead in Google, If it does, how does it work?
-Will Google ever charge for leads that gets generated from their sponsored links or its always chargable in accordance to clicks?

Thanks and Regards
D

[benevolent001]

Google normally is PPC based , but since you are more interested in PPL use their new system Pay Per Call campaigns, in which you pay only when you get call from your customer , you have give you phone number to Google

just read more about it on google Adwords

[Shak]

what if his/her site is CRAP and couldn't convert an Eskimo looking for a hot drink, comprende

PPL is a good model, however it's all about conversions ...

a similar visitor on 2 different sites could convert at very different %

hope that helps

forget the traffic but work on your conversion rate instead.

[Shak]

what if his/her site is CRAP and couldn't convert an Eskimo looking for a hot drink, comprende

PPL is a good model, however it's all about conversions ...

a similar visitor on 2 different sites could convert at very different %

hope that helps

forget the traffic but work on your conversion rate instead.

[thecloser]

You can use Google Adwords PPC to get traffic to your site for any purpose you like....Lots of affiliates use PPC to drive traffic to lead forms that they receive a flat lead-fee for...is this what you're asking?

If it is, it can be very profitable, but it would take a unique approach due to the huge cost of clicks in the finance industry.