Do the Major Corps

Get Bulk Discounts

[dauction]

the expedias of the world do they get huge discounts? when everyone else for example is paying .50 cents a click are they getting the same traffic for .25 click

[RockSolidWes]

No, they do not get discounts. Everyone competes with each other at the same prices. However, Google does give 'credits' to major corps. I recall that when AOL and Google formed an alliance, Google offered AOL a ton in AdWords credits that they could use to advertise their websites.

W.

[Pengi]

They may not get a discount, but some of these sites should be able to achieve some wonderful quality scores. Doesn't that amount to much the same thing?

But the "discount" isn't just there for the big outfits, it's available to anyone who can produce a genuine Quality Site offering value relating to the Ad.

[edited by: Pengi at 10:39 pm (utc) on Jan. 11, 2007]

[dauction]

I'm looking at it from a publisher stand point ..

While I certainly want to send my visitors to quality sites I also want to be paid well for my highly targetted traffic.

I am noticing that my PPC appears to be lower if my ads are dominated by the big corps ..

I also actually sell product and have tested my conversions so I have an excellent idea of how well my traffic is converting for them

Looks like it's time to experiment

[johannes]

Everyone competes with each other at the same prices.

Not true.

There was one program in Europe called "Adwords Growth Kicker". Now there's another: "Adwords Best Practice Funding". You need to be a large advertiser to qualify.

I've seen discounts of around 5% - 8% in a document with Googles logotype on, though I'm not absolutely sure about the exact numbers. I forgot about it since I was not near the needed monthly spending.

I read those discounts are given as cashbacks or commission, rather than a regular discount. But it's the same thing anyway.

[Kings on steeds]

johannes, is right company spending over curtian thresholds you do recive a percentage return from Google, this comes in the form of a very nice looking cheque!

So in essence a compnay with that high spend does get a "discount" but nothing changes within the adwords system. all that is fair game.

Alan