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But the "discount" isn't just there for the big outfits, it's available to anyone who can produce a genuine Quality Site offering value relating to the Ad.
[edited by: Pengi at 10:39 pm (utc) on Jan. 11, 2007]
While I certainly want to send my visitors to quality sites I also want to be paid well for my highly targetted traffic.
I am noticing that my PPC appears to be lower if my ads are dominated by the big corps ..
I also actually sell product and have tested my conversions so I have an excellent idea of how well my traffic is converting for them
Looks like it's time to experiment
Everyone competes with each other at the same prices.
There was one program in Europe called "Adwords Growth Kicker". Now there's another: "Adwords Best Practice Funding". You need to be a large advertiser to qualify.
I've seen discounts of around 5% - 8% in a document with Googles logotype on, though I'm not absolutely sure about the exact numbers. I forgot about it since I was not near the needed monthly spending.
I read those discounts are given as cashbacks or commission, rather than a regular discount. But it's the same thing anyway.
So in essence a compnay with that high spend does get a "discount" but nothing changes within the adwords system. all that is fair game.