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Estimated Clicks: 81-124 Actual Clicks: 0

Is something wrong with Google's Traffic Estimator?

     
9:48 am on Jan 10, 2007 (gmt 0)

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I've been running a new Adwords campaign for the last 36 hours. The Traffic Estimator tells me that I should get 81 - 124 clicks a day, and that my average ad position should be 7-10. So far I've received 0 clicks, and only 62 impressions.

For certain keywords my ad position is estimated at 1-3, but when I do a search myself, it shows up on page 19 or 20. In fact, I can't get a single ad to show up on the first page, though the majority of my keywords are estimated to do so. I'm bidding $0.16 per keyword, and I'm using the recommended daily budget (which is $20).

Anyone know what might be the problem here? How unusual is it for Google's Traffic Estimator to be sooo far off? What should I do?

10:24 am on Jan 10, 2007 (gmt 0)

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I ususally don't rely the traffic estimator's stats... usually they are far away from reality.
But of course it's a matter of quality score, avg. cpc etc.
Were all your ads reviewed and approved?
Also, do you ads & kws are properly combined? If I was to look for the blame, it is usually there.
10:27 am on Jan 10, 2007 (gmt 0)

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I've been running a new Adwords campaign for the last 36 hours.

I think that is your answer.

When you first put up a new campaign it will start showing on Google search right away however it has to go through a review before it shows on all the search partners.

From my experience this takes a little while.

Give it some more time.

3:55 pm on Jan 10, 2007 (gmt 0)

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We manage over $300M in annual ppc spend, two thirds of it on Google, and in our experience Google's traffic estimator is 30% or more off, 70% of the time. It cannot be relied upon.

-Shorebreak

 

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