Additional Keywords

Appearing on one of my keyword terms

[bobbarnes]

I've noticed something strange happening in one of my ad groups that affects just one of my keyword terms.

It's probably easiest to explain by a ficticious example.

I have a Paris Travel Guide Website.
I have 3 keywords in one ad group.
- Paris Restaurants
- Paris Bars
- Paris Guide

These are all active.

When I go to google search and type in the last term with a random
keyword added eg Paris Guide Shoes or Paris Guide Cabbage my website appears in the sponsored links. Normally the only one to do so.

I don't see this happen in any of my other campaigns or ad groups. On the whole it's probably positive and results in targetted traffic but I'm curious to know why it's happening.

[deep_alley]

Well if your works are broad (or even phrase with your examples), your ad will shows up for such search queries. This is what should be happening. The real problem (if your keyword are in broad match) is the other 2 keywords not showing up for additional terms added to your keyword.
If your keywords are exact match then there is a problem here.

[bobbarnes]

I see. As you can probably tell I'm new to adwords.

Where is "exact match" / "broad match" set?

[bobbarnes]

Ok I just found it in the edit keywords link of the ad group.

Thanks.

[deep_alley]

Welcome to WebmasterWorld bobbarnes.
The adwords learning center is of great help, though I believe its become real cumbersome now, but adwords gives its advertisers a lot of features and need to educate people on them.
Also you should maybe frequent the adwords blog. You can get updates and even good tips from there.
And if you ever have any problems, you can always contact support. They usually try to revert within 24 hours.

[bobbarnes]

Thanks, I will browse through the forums and probably email support as things don't seem to be right.

I've checked keywords across all my ad-groups ( everything broad ) and this is the only keyword that shows up in search when an additional word is added to the existing two.