My opinion, is for google to be a bit harder about the use of this word.
Any opinion?
Why should "free" be banned for legitimate uses?
I supply completely free multimedia content and have done for >10 years.
As one of my call-to-action lines runs (thanks Khensu): "No fuss, no tricks, no money."
So, the problem is not with the word, it with the people that misuse it fraudulently. I see indirect evidence that G is trying to make it harder to misuse. And I had great pleasure shouting at the marketing director of a substantial company that should know better misusing "free" on AdWords...
Rgds
Damon
As one of my call-to-action lines runs (thanks Khensu): "No fuss, no tricks, no money."
Do you use the word "free" though? If so, have you ever had any problems?
In 2004, I think it was, I was advertising one of my sites through AdWords, and I used the word "free." Google disabled the ad, seeking proof that the service I was offering was free. I was advertising free info, and all one needed to do is go to the site being advertised to see that the information advertised was there--free for the reading, no money asked for and no registration required, nothing.
I haven't tried running the ad since then, so I don't know if things have changed. But, if Google sought verification back then, are they no longer doing so?
I do use the word "free" both in ad text/copy and as a trigger keyword and have had no trouble at all about it from Google.
Rgds
Damon
[edited by: DamonHD at 5:06 pm (utc) on Jan. 8, 2007]
