I am "assuming" that language is targeted based on user setting in Google preferences?
Shak
If you geotarget your ads to Germany but they must be in English, does that mean it will go to English speakers? So by the same token I can do Japanese and target the U.S. and only get Japanese speakers? Does this work and if so does it work well?
Clark, this depends a great deal upon how you are language targeted, which you didn't specifically mention.
Lets just assume that you have your language targeted to English only, and have geotargeted to Germany only. In this case, your ads will be shown only to people who have chosen to use the English language interface, and who are identified as being in Germany.
As to the second part of your question, if you have your language targeted to Japanese only, and have geotargeted the United States only, then your ads will be seen only by those who are using the Japanese language interface, and who are identified as being in the US.
One really important point, though, is that your ads are not translated, and will appear exactly as written.
So in the second example above, if you've written your ads in English, then they'd appear in English to those who are using the Japanese language interface, and who are identified as being in the US.
BTW, your keywords are not translated either. So if your keywords are written in English, then the user will have to have searched using English search terms in order to see your ad.
So, whatever your goals, you'll want to strike the right balance of these factors:
* Languague in which keywords are written
* Language in which ads are written
* Language targeting for the campaign
* Country targeting for the campaign
Hope that helps.
AWA
What I don't get is I'm trying to geotarget certain cities first in the States. Then I wanted to add other countries but it looks like this will cause the United States prefs I worked on disappear? Why would that be?
What I don't get is I'm trying to geotarget certain cities first in the States. Then I wanted to add other countries but it looks like this will cause the United States prefs I worked on disappear? Why would that be?
I believe (AWA can confirm this), that all of these settings are at the campaign level. So, you can have one campaign targeting the U.S. for Japanease speakers, and another campaign targeting Germany and English speakers.
Each AdGroup within the campaign uses the campaign settings, so everything within each campaign targets the same language and country.
None of these settings are at the account level, so you can have different preferences throughout your entire account. Just click on edit or create campaign and from there you can adjust your targeting.
You'll get a varied level of accuracy depending on the conditions, maybe from 60% to 90%.
That's more than good enough for some kinds of campaigns but bear in mind that just because you target a state does not mean you won't be paying for clicks from users 100's or 1000's of miles outside of state lines.
Am I the only one that thinks that Google can simplify things and improve results for everyone?
I believe (AWA can confirm this), that all of these settings are at the campaign level. So, you can have one campaign targeting the U.S. for Japanease speakers, and another campaign targeting Germany and English speakers.
Confirmed! eWhisper is quite correct, as usual.
BTW, eWhisper, that "Moderator" under your nic looks pretty good. ;)
AWA
