In short, I want to give users from the Content Network more of a sell than users who are actively searching for the product. Alas, these destination sites need to be on different domains for other reasons.
I'm experimenting with two copies of each ad group in the campaign - one with high search bids and $0.01 content bids and vice versa.
Can anyone suggest a better way to handle this?
But sending them to different domains is a different story - your dynamic destination urls won't be able to match your display url for both cases. And I don't know if the display url can use dynamic elements, might want to check with your G rep on this.
Personally, I can't understand the need to send the different sources to different domains and would be careful even trying, just sounds like something not above board when I think about the grand scheme of things. Whatever yourt site offers, though you may feel a legitimate need to pitch search and content differently, seems it shouldn't be so different that you're splitting out the sources and routing them to different sites / domains.
Historically, I've not used the content network for it, because the ROI is poor. However, I think a pre-sell could work wonders.
would be careful even trying, just sounds like something not above board when I think about the grand scheme of things.
What I've been trying is having one ad group with $0.01 max bids for search and, say $10 for content and vice versa, so that one ad group was served for search and one for content. However this doesn't feel like a very elegant solution.
