where to invest?

[devilseye7130]

hi

what is the difference between putting ads on google and google adwords..

could any1 please advice which one is better and why?

Regards
D

[cabier]

You should use google adwords to publish ads on google.com

[devilseye7130]

thanks for ur reply

could u please advice why not ads on google.. and what is the basic difference between google ads and google adwords..

thanks and regards
D

[doctor gerlis]

Google adwords is a pay per click service. Google is a natural search which will pick up your website eventually.

[devilseye7130]

thanks for your valuable reply,

what i'm willing to ask-- google adwords is pay per click service.. where in i need to pay to google to public my ads.. am i right?
could u please tell me, how does it work?

thanks and regards
D

[idolw]

google adwords is the programme that displays google ads, i.e. ads prepared by advertisers and displayed by google according to their algo.

[devilseye7130]

that means if i'll opt for google adwords, i need to look for someone who could make ads for me.. but someone in the previous threads mentioned something about the pay per click, how does that work...?

is that something, that once the ad is made, it'll be put on google and the number of times its clicked, i'll charged accordingly..
do u really think it works.. i believe if it doesnt work, i'll go bankrupt.. cause once it'll be online, any and everyone will get the access to click on it..

please advice...

thanks and regards
D

[doctor gerlis]

put "adwords" in to google as a search term and click on the google adwords link-then sign up to adwords

[devilseye7130]

thanks for that suggestion....

now after reading about google adwords, i have a question--

lets say, i have a budget of $10000 for a month, can i set a specific budget perday as well (i.e. $10000/no. of days in a month and that means google will charge me -- "x$" for "x" no. of clicks per day.)?

please advice

thanks and regards
D

[doctor gerlis]

It works for me-it doesn't always work-depends upon the widgets you are selling, depends upon the competition, depends upon the country you are selling in etc etc.......You can set a daily budget so that this sum is not exceeded.

[devilseye7130]

IMHO, i'm really in dillema.. cause when i was reading about the google adwords.. it mentioned something that if'll set a limit once i'm signing up for google adword a/c, it will not exceed.. i know i can trust google, however, wud they give me any option to increase or decrease the limit if required.. cause u also mentioned it worked for u and sometimes, it doesnt..

i'm not getting enuf courage
please advice

thanks and regards
D

[Green_Grass]

Oh man, just create a adword account, read the help section and you will have all the info. you want.

You are asking very very very basic questions which are all answered on the Google adwords site.

[Pengi]

Read the AdWords guides and associated links - they will answer all your questions.

When you set up an Advertising campaign in AdWords, you must specify a maximum daily budget (this could certainly be 1/30th of your maximum monthly budget).

You then specify a maximum amount you are prepared to pay for a single click on your Ad in response to specific Keywords that someone searches on.

How much you bid to pay, the keyword concerned and the quality/relevance of your site will affect how many clicks you receive and how much you actually pay - up to your specified daily limit.

Yes, this works.

[devilseye7130]

thanks a lot to all of you......

well.. for you people it could be very basic questions, cause you know the whole game. think about an amatuer, who's just started learning about this online world..(nothing to offend)

thanks for showing me the way..

will surely get back in case i've any further querries..(this time i wud try not to ask any basic question)

thanks and regards
D

[devilseye7130]

Hi ALL..

I've got one more querry (i believe pretty simple for u all).
I was just wondering, are there any peak and off peak hours when we talk about PPC?

Please Suggest

Thanks and regards
D

[Jamie_uk]

There are no specific peak and off peak times to advertise on google, though you may find that you get better (cheaper, increased CTR etc) traffic at different times of the day than others. It very much depends of your industry and how competitive the terms which you're bidding on.

Jamie

[chief72]

Hey Devilseye,

Welcome to the game. All of these so called basic questions can be pretty daunting when your starting out. Asking these questions here can be fraught with danger as it's possible to receive several contradictory answers. My advice is;

- Check through the Webmaster World library, there's many informative threads to help you get started.

- Adwords help section is very thorough and will guide you - step by step - through the process of using the programme.

- Run a search for 'adwords'. There's loads of articles written on this subject - check they are current as there have been significant changes in the last couple of years, in fact the programme is constantly evolving.

- There are several good ebooks designed to help newbies get started at adwords and ppc marketing in general. 'Google Cash' by Chris Carpenter and 'The Definitive Guide to Google Adwords' by Perry Marshall are good places to start.

[devilseye7130]

Thanks a lot Chief

I'll surely go ahead and check the ebooks..I believe that's best.

Thanks
D

[marksecure]

Hello devilseye7130,
This may help you and answer all your questions about Google Adwords ..
[adwords.google.com...]
Hope this helps answering all your questions.

Regards,
Mark

[edited by: eWhisper at 12:03 am (utc) on Jan. 31, 2007]
[edit reason] Please don't drop URLs. See TOS. [/edit]

[marksecure]

Still, if you are unclear ...
Learn about AdWords ..

You create your ads
You create ads and choose keywords, which are words or phrases related to your business.

Your ads appear on Google
When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.

You attract customers
People can simply click your ad to make a purchase or learn more about you. It's that easy!

Your ad appears beside relevant search results.

Our advertising network includes:

Google AdWords offers you:

Targeted reach
Now you can advertise to people searching on Google. Even if you already appear in Google's search results, AdWords can help you target new audiences on Google and our advertising network.

Greater control

You can edit your ads and adjust your budget until you get the results you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations.

Measurable value

There's no minimum spending requirement or time commitment. And with the cost-per-click option, you're only charged if people click your ads. This means every dollar of your budget goes toward bringing new prospects to you.

Concerned about costs? Don't worry—AdWords puts you in complete control of your spending.

Set your budget
There's no minimum spending requirement--the amount you pay for AdWords is up to you. You can, for instance, set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad.

Avoid guesswork
We provide keyword traffic and cost estimates so you can make informed decisions about choosing keywords and maximizing your budget.

Pay only for results
You're charged only if someone clicks your ad, not when your ad is displayed.

Payment options vary by country and currency.

Local and regional targeting
Set your ads to appear only to people searching in a particular state, city, or region. Now it's easy to target online customers within, say, 25 miles of your front door.

Regards,
Mark

[edited by: eWhisper at 3:30 pm (utc) on Jan. 6, 2007]
[edit reason] Please don't drop URLs. See TOS. [/edit]

[quixote]

devilseye7130,

Regarding your question about peak hours - once you've started your account and had some ads running for a few days, you should go over to the Reports tab and create an Hourly report (regardless of date). This report will show you when most people are clicking. It's probably different for different markets based on what type of consumer you're targeting.

Then you can go to Edit Campaign Settings and turn on Ad Scheduling, where you can shave off dead hours. It could help you spread your impressions across more effective day parts.

Hope this is helpful to ya!