Multi lingual campaigns - some not showing

[esllou]

I have set up about 15 content-only campaigns using different languages. For each one, I target only one language, target only the countries where those languages are spoken, have about 200-400 keywords in those languages (added using a few starter keywords, then increased using the keyword tool) and for each campaign, I have 2 image ads (468 and leaderboard) and one text ad.

I set these campaigns up about a week ago and have good impressions/clicks on about half of them. What I don't understand is getting ZERO impressions for very big languages such as Portuguese, Arabic and Japanese. These campaigns have correct, relevant keywords, sufficient daily budget, correct language and region settings, yet show not a single impression after a week.

Do certain languages just take longer to kick in? For example, I noticed I had about 3k impressions for Spanish yesterday, yet have had over 30k impressions already today, so I get the feeling each language takes longer to be ramped up to full speed.

I would appreciate hearing from others who have had experience of using multi lingual campaigns or some explanation as to why certain languages are hard to get impressions for.

[poster_boy]

I run quite a few multi-lingual campaigns and I've noticed a dramatic difference in the length of time the Editors from each country/language take to approve ads.

Your rep can confirm whether or not ads are yet to be approved - I'd confirm this with them.

[esllou]

well, I'm still waiting on all the same languages after 10 days. Portuguese, sixth most spoken language on the planet, not showing a single impression with a list of 400 keywords, all portuguese, and 2 image ads and a text ad. I guess the editing departments for some languages are having a long holiday. :-(

[poster_boy]

I've had some international campaigns - with considerable spending power - take several months to get approved. Looking back at the traffic impact, it appeared that a few groups were approved each week or so... but that it took well over 45-60 days to fully ramp.

I've learned since then to check, confirm, then check again.