i deal in: toe jam soup
i want to make sure my ad doesnt show up for typos, or misspellings so i put this in my AdGroup:
-"to jam soup"
is that really going to help, or is it a lost cause becuase Google will ask you in the SERP listing:
Did you mean "toe jam soup"?
and fix the type anyway...
lint for belly buttons
toe jam soup
Sounds like you're brewing up something nasty over there, Noreiga...
In reply to your 'toe jame issue', I'd simply add -to as a negative keyword. The last useful post on the topic of negative phrase match keywords, that I can recall, was:
[webmasterworld.com...]
But, I remember this thread typing my brain in knots... I'd probably just opt for the simple solution. :)
Adding '-to' might be a little overly simple and limit good impressions as well. If you add the negative keyword '-to jam soup' it will prevent your ad from showing on any query that includes all three terms. The includes searches where we display the 'Did you mean' correction, unless the user clicks on the correction, at which point it is a new search for the 'Did you mean' suggestion and not the original search query.
AWA2