Adwords at $10.00 at word

expensive adwords

[hahamatt]

I have not been on adwords in awhile, and I noticed that my keywords were inactive and the bid price increased to $10.00. I am not talking about high quality key words. I typed in (twinky, shhh, matt, lake) just randoms words and they all came to $10 a click. Does anyone else have this issue.

[Pengi]

twinky, shhh, matt, lake

so does your target page and ad relate to all these keywords?

[hahamatt]

those words no...i just tried those at random to what was going on.

[sailorjwd]

Twinky is always in vogue.

However I think Matt and Lake are not really happnin currently.

[Pengi]

those words no...i just tried those at random to what was going on.

So they are right for these words - your site is offering zero quality and therefore they charge a very high minimum bid.

Now look at your site quality for the "real" keywords - A very key minimum bid suggests that your landing page offers little or no quality for the keywords concerned. If this is true, then there is your problem. If it is not true, it may be worth getting Google ot conduct a manual review.

But before asking for a manual review check that your site really is following Google's Terms & Conditions and Guidelines

[barrymossel]

Really, these bid prices are just plain ridiculus. Got those prices for relevant words (in Europe), which weren't high traffic kw's... So Google might explain that...

[Pengi]

And what sort of value did your site provide for the keywords concerned? How well did this reflect what you Adtext offered?

Popularity and conversion of keywords is not the issue.

[ScottG13]

This is just a basic Quality Score [adwords.google.com] issue. Check the Google FAQs. They're pretty clear on this stuff.

[marksecure]

Hello hahamatt,

Google Adwords keyword pricing is totally dependent on quality factors. Google has organized things keeping in view the advertisements that a user gives, should have correspondence with the website. They are concerned about QUALITY of a website.
For eg: If your website is offering Domain Hosting or any product, First of all you need to design your website in such a way that your website is enriched for keyword 'domain hosting'. DO NOT just put a lot of keywords, they should be properly organized in content, otherwise, you may find your site in the sandbox and your site will never come to the top in search engines although adwords WILL work for you, the bids WILL drop down.
you can check it this way ... Design a normal HTML page and write an article on domain hosting. Everything you type in the content, should explain or talk about Domain Hosting. Create an advertisement on adwords and the ad SHOULD be relevant to Domain Hosting. See the bids coming down to 5 cents :)

I'm just trying to explain how it works. DO NOT try to decieve the system. Google has extremely smart system and smart peeps to find out if you are spamming your site with keywords. Make the most out the info i have given here.

My apologeze for gramatical errors, I'm not so good with english. if you didnt understand something, please ask me again, I will try my best to clear your doubts.

Regards,
Mark

[edited by: eWhisper at 3:30 pm (utc) on Jan. 6, 2007]
[edit reason] Please don't drop URLs. See TOS. [/edit]

[havok2004]

The quality score is plain ludicrous, nor does it really make sense. I refuse to pay a dollar on a keyword that has 0 ad competition why would that make any sense? Thankfully i found a loophole to where i can bid low and heve my ads run for a few hours, which worked for a while, but now they wont show on the partner sites which is apparently 80% of my clicks. GREAT

[starboy]

"I refuse to pay a dollar on a keyword that has 0 ad competition why would that make any sense?"

Why would you pay even one cent on a keyword that has no relevance to your landing page?

[barrymossel]

Relevance is not the issue... The example i gave above was for relevant words.