If Your Ad Gets Disapproved.

do you lose all the perfomance associated with it?

[bigdealioo]

So in other words if the ad did well and gets disapproved .. its a big bummer?

[sailorjwd]

I hate to be rude... but here goes..

That's like asking if when your dog dies do you still need to buy dog food.

[deep_alley]

Any idea if there is differential effects of changes you make? I mean does google take into consideration that I am changing destination URL, which does not really change the message I am sending out and therefore penalizes me a little less?

[bigdealioo]

I realize the answer might be obvious to many here, but I'd appreciate a simple yes/no.

[poster_boy]

My guess = no.

Why would Google erase historic performance for disapproved ads?

[bigdealioo]

I thought this question was soooooooo obvious, that it wasn't a matter of a guess?! Just kidding:)

Well.. how about this. If the ad gets disapproved, then to get it up again , you gotta edit and change something, and if you do.. the ad's performance history goes to hell according to many people..?

[poster_boy]

If the ad gets disapproved, then to get it up again , you gotta edit and change something, and if you do.. the ad's performance history goes to hell according to many people..?

Well, yes... if you change an ad - then it does lose it's history. Not sure I'd categorize that as its performance "going to hell"... it's simply a new ad.

That said, if the change isn't significant, it'll likely continue to be viewed as poor... which is why it was disapproved to begin with.

[Pengi]

The answers you've had seem pretty clear to me.

If this Ad is not approved then any performance history it has is irrelevant - it will not show again.

If you change the Ad so it is approved then it is a different Ad and therefore it has no performance history.

I'm not aware of any reasons for disapproving Ads that could be resolved by changing the target page only. If such circumstances doexist thenI guess it is conceivable that any performance history may remain.

What do you belive the Performance histroy will do for (or against) you?