Using competitors' names as KWs

Penalized by Quality of Service?

[starboy]

I understand that KWs that don't appear on the landing page can be costly due to Quality of Service.

So does this mean it usually will be uneconomic to use a competitor's name as a KW? In most cases Web pages don't contain competitors' names.

Is it frowned upon to use competitors' names as KWs?

[Hiccup]

"Quality of Service" has always been crappy at Google. LOL

However, it's not frowned up to use competitors names, it's just if they're trademarked terms, you can't. Only way to find out is to bid on them and see which ones get through.