Question for any Adwords Dudes on this forum

[thecloser]

Hi Folks,

I'm not sure if this will get read or not by actual Google guys, (prolly not give the merry ho-ho etc...), but anyway here goes:

3 times in a month when I've managed to have my campaigns "frozen" i.e. tripped some kind of internal 'shut this dude down for a day or two' while we kick the on switch again.

It's really bumming me out, my traffic just starts to pick up speed and then I'm put on ice for a couple of days.

The diagnostic says "you've exceeded your daily budget" which is not the case of course (this seems to be the catch-all diagnostic error message), and I have to ask the live chat person what's up, (they look and go: 'yeah you're not running, can't tell why/send ticket up the ladder')...a day later someone checks a box or something and i'm live again. There's never any answer as to what happened.

Tonight, I paused about 14 of my 100 adgroups and upped my bids on another 10 or so. And WHAM! off she goes....no more ads for you...

My question is this: am I missing some well know TOS thing or max adgroup change tripwire?

Google Dudes? Anyone?

Peace!

[Hiccup]

Any changes you make could trip a flag and put your account on "ice" as you put it.

For example, you have two ads for one adgroup and you change both at the same time. This would trigger a review and you wouldn't get any clicks until they gave your new ads the green light.

[Pengi]

It does sound as if there may be some problems with your daily budget though.

How close is your budget set to your expected daily spend?

Would it be worth opening a new campaign with its own budget and moving some of your AdGroups over to the new campaign? (Not very difficult to do if you use the AdWords editor).

Keep replying to the Google responses rather than raise new responses - I believe this will help escalate it through the Google hierarchy

[deep_alley]

While Hiccup is right about the change of ads, I dont know of anything else that would put your account under review this often.
Also if you are exceeding daily budget and google is compensating for over delivery, I am assuming your account wouldnt 'freeze' for days on end (or at all for that matter).
AWA any ideas whats happening here?

[AdWordsAdvisor2]

Without looking at your account specifically, I'd have to guess that your ads or keywords contain terms that require review. Every time you change the contents of your Ad Group, it will need to be reviewed again. Bid and budget changes do not trigger editorial reviews.

If the cause is an automated system check to prevent fraud, which is possible, then we wouldn't be able to provide any more specific details. Allowing people to identify fraud triggers would build better fraudsters.

AWA2

[admagix]

Hey,

I too had the same problem in the past. It might be just because of your credit balance. In detail, if your credit card balance/limit is $3000 then divide it into 30(Days in a month) which is $100 and $100 must be your daily budget. If you increase the daily budget more than $100 your account will froze as you said earlier. This really worked for me.
So, the formula for Daily Budget is

Daily Budget = Credit Balance/30 or 31 or 29 (Depends on the days in a month)

[thecloser]

Thanks for everyone's feedback! After repeatedly asking Google for clarification on the stoppages, the answer finally came down that we had "exceeded our impression limit" on the account, and that it needed to be reviewed each time we hit that undisclosed ceiling. They confirmed that the impression limits we hit are not affected by our high CTR.

Has anyone else heard of this?