Advance Christmas day wishes to All!
I am new to this forum and i was going through some of the forum topics and they were really amazing.
I have been doing Adwords marketing for the last 3 years and i came across an issue where i cannot find a answer for it. Lets say i am bidding on a keyword (Say: design) with phrase and exact match types - "design" & [design]. I had a decent traffic and Good CTR for both the keywords (Say: 4.44% for Phrase & 5.50% for Exact). Here the keyword used is a single word i.e.,design. In this case how come google segregates the traffic for each keywords seperately. If any user searching for the word design, then my exact match keyword alone must get traffic and not my phrase match. Instead both the keywords shows traffic data.
I would like to know how Google considers the single work keyword with phrase and exact match.
Thank you in advance for your help!
Choose your match types more carefully and set your bids to favor the more specifc over the leser.
And recognize that using phrase match for a one word keyword isn't very specific at all - you'd better have TONS of negative keywords if that word is anything like your example "design".
Should we be more specific on negatives if we use only phrase & exact match types?
Concerning Exact matching - negatives don't really apply because you're matching exactly, so there's nothing else in the searched-for phrase to negate. But if you bid on one word exacts (like [design]), people may mean hair, house, architecture, religion, and so on - so your targetting seems precise because you're using exact, but it's not because one word keywords leave you open to a lot of non-specific stuff. You can't solve this with negative keywords, you need to evaluate each exact match and consider how broadly they can be used. In the end, to improve specificity and relevance, you'll likely rather create a reasonable list of 2+ word keywords that you can exact match.
Concerning Phrase matching - negatives are very important. I ran several camapigns that have well over 500 negative keywords. Mine your logs and browse Amazon and eBay using your main keywords, like design, looking in the product titles and descriptions for things that are unlike what you offer. I went to Amazon just now and typed in design, as an example, I quickly start building my neg list with words like logo, graphic, graphics, software, programmer, programming, database, patterns (as in sewing) and so on... if you're going to chase one-word phrase matched keywords, you're going to need truckloads of negs to target effectively. I suggest here also that your time might be better spent developing 2+ word keywords (unless that one word you mentioned is something very unique - words like google, turducken, sloop, etc - which are still not easily targeted because somebody can be looking for information, to buy, history, background, origins, blah, blah (by the way, history, background, origin, origins are decent negative keywords).
Have fun!
Thanks for the information/suggestion. This really help a lot because i was using no negatives for Phrase match keywords and now i am aware of it.
Thank you very much!
