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A bidding mistake



1:39 am on Dec 20, 2006 (gmt 0)

10+ Year Member

I have a problem that maybe someone can help. I've been using adwords for over three years with no problems until last night.

I set up a new campaign and when I do, I usually double checked how much I've set up the bidding at. This morning when I woke up, I saw that I had spent $50 more than I normally spent around that time. I went to check my campaigns and saw that the one I set up last night had a bid of $1 instead of the minimum bid. I quickly paused the campaign, changed the bid then later resume the campaign. I notified adwords and got an explanantion from adwords support that data is not real time that I will see the click activities 3 three hours after I pause it. So I thought $50 isn't too bad.

The campaign still ran at the high click prices, so I paused it indefinately. Even after several hours of pausing the campaign it still kept accumulating to $300. I just deleted the campaign completely to see if that would help. After several emails to adwords, I am awaiting response. Adwords also responded with crediting my account for an amount of $73.

I have never made a mistake of bidding for an amount that is different from what I intended and do not think that I had made this mistake last night. Has anyone experienced something like this that may be attibuted to a computer glitch?

Thanks for your help


1:59 am on Dec 20, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Same issue has been discussed recently:


Be nice and email them begging for a further refund.

Good luck.


9:38 am on Dec 20, 2006 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

Setting a bid to $1 instead of $0.01 is very easy to do. Only the most disciplined approach can ensure that such a bid never goes live.

Assuming that it wasn't an error in the first place, it will be extremely difficult to prove to Google that it was due to their error (Google doesn't often acknowledge that - like the rest of the world - they may be less than perfect).

However, it seems that at the very least, there is some acknowledment that the erroneous bid has continued to be in use for some time after it should have been removed - maybe this is grounds for a further refund.

PS. did it earn you any money?


8:00 pm on Dec 24, 2006 (gmt 0)

5+ Year Member

Why don't you check your 'My Changed History' to see if the error was your fault? The changed history tool would have the data right?


7:39 pm on Dec 25, 2006 (gmt 0)

5+ Year Member

My apologies. When setting up a new adgroup the my changed history tool just says '+Ad Group was created' and gives no data on Max CPC set.

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