Some adwords basic questions

[tonynoriega]

1. i thought KW's were not case sensative? I changed one of my KW's from

"Super Cool BellyButton Photos"
to
"super cool bellybutton photos"

(just to keep lowercase consistency) and it did not continue the Clicks, it started over as if it were a new keyword...?

2. Can you do this in your keywords: "Super Cool" Software

3. use alot of -negative match keywords? i want to eliminate as much garbage as possible.

thanks everyone.

[tonynoriega]

one more...

can you do this: -"dont use this negative word exactly"

thanks

[RhinoFish]

great WebmasterWorld thread that answers your questions:
[webmasterworld.com...]

[tonynoriega]

well, from all of that, i think i am going to stick to:
-"dont use this phrase"

matching.

It seemed a little too blury about the regular -keyword and -[keyword]
matching....

id rather stick to a phrase i know isnt going to show up ...dont want to do too much damage to my campaign.

great thread though, thanks.