A few things i wanted some feedback on, or insight.
1. I want to use more "exact matches" to keep my keywords concise. I have a few broad matches in each group, but want to stick to about 90% of the KW's as "exact matches". GOOD or BAD.
2. Old technique, but i am just now implementing -negative keywords. For those broad match keywords i have in there, i looked at the keyword tool and saw some KW's that would not benefit the user by seeing my ad.
3. Splitting up a group into 2 groups. I have taken some KW's that were in a certain group, but could be in their own group and split those up. I saw that they were killing my overall CTR and though if they were grouped into their own AdGroup, they would serve better and get better CTR.
4. Content Network?...Stay with it or not?...i dont know...last year we got alot of impressions, but not sure how reliable that whole situation is.
5. Searched for keywords that (1) were relevant to my site and landign page, (2) had a high search rate, (3) had a lower competitor advertising rate. I found some good KW's that didnt seem to register with competitors, and had pretty good searching rates, and added them to one of my groups.
SO, ill see how the first quarter goes in comparison to last year.
If anyone has any ides, comments, or suggestions that i should or should not do, i am all ears...
thanks
AN
Content Network?...Stay with it or not?
Track ROI for the content network separately, there's a query string you can add to your destination URLs to do so (check the help center).
