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I am not sure if many people type in the display urls
No doubt you are right, but Google check the display URLs when ads are manually reviewed. If they don't work, your ads are often pulled.
[edited by: QualityNonsense at 4:50 pm (utc) on Dec. 18, 2006]
if i were G i'd check the posted display urls to see that they are bona fide urls as well and wrap it into the QS.
If they don't work, your ads are often pulled.
Google does not require that a keyword appended display URL actually work. The only requirement is that the display domain, before the slash, matches the domain in the destination URL.
I do not think that is accurate, my experience has been that this is specifically not allowed. If you have example.com/keyword as your display URL, then users must be taken to example.com/keyword. I know that I have seen instances where advertisers have done this, but they are violating the ad policy.
I do not think that is accurate, my experience has been that this is specifically not allowed.
My rep confirmed that this is allowed in all cases as long as the domains match - but, if others are seeing disapprovals, then something must be amiss...
AWA/AWA2, can you please offer a definitive answer to this question?
There is no external page that explains dynamic insertion because it isn't an officially acknowledged feature of AdWords. Oh wait, I guess I just ...
Your display URL needs to match the domain of your destination URL, so as long as your display URL isn't misleading as far as your real destination goes, it should be OK. I can't go into more detail than to say we're looking at these scenarios.
Mmm, weird. So, if you use a external conversion tracker which uses a different url then your display url, that is not allowed? In my experience that is not true :S
It does not necessarily follow that something is "allowed" because no one stops you from doing it. Have you had a positive statement from Google that it is acceptable? Even then, unless it is documented as acceptable somewhere in Google's system, this mayonly represent the opinion of one of G's employees - not necessarily the same as Google policy.
My expectation would be that anything that is an attempt to mislead or deceive would not be acceptable, but anything that merely provides a simplified illustration of the true URL, for the purposes of aiding a surfer rather than bypassing G's algorithms, may be considered acceptable.
Are direct to merchant affiliate links allowed with a different display URL than that of the merchant landing page to get around the "1 Display URL per keyword will be shown at one time" rule?
No. That's defeating the purpose of the rule a bit...
I think that is the offical policy, but more accurately, I think it is one top level domain in which the merchant has a financial interest.
So, you could not have widgets.com and widgets.com/widgets, nor widgets.widgets.com all be displayed at the same time. Nor could ads show for both widgets.com and widgetswidgets.com at the same time, if one is pretty much the same as the other.
The question here is is if can you have an ad for widgets.com/widgets, if the user only goes to widgets.com. My experience has been that this is not the case, and others have had different experiences. I suppose it depends on who is doing the manual review at Google.