Conversion Code options

SIgn-up, Contact Us, SALE, etc

[Hubie]

I know you can track all these different things...but will it give a breakdown on conversions?

For example, If i get 100 newsletter sign-ups that's great. BUT I'm not making money without sales.

If my PPC account says $5/conversion, but the conversion is a newsletter sign up, I'm not making money.

Does Adwords breakdown your "conversions" by the different options (Lead, Sale, Used contact form, etc)

Or is it just cost/conversion regardless and left for us to figure it out?

[netmeg]

If you assign your conversions properly, then yes - it will differentiate between the types.

Most of my sites have at least two types of conversions defined - a sale and a contact. Some sites have three - a sale, a catalog request (a signup), and a request for quote (a lead). I have another site that sells training classes and organization memberships - a sales is someone who signs up for the class, and signup is someone who applies for membership.

I use a variable to assign a sales dollar amount to the sale (and in the case of the training class, the signup) otherwise I don't bother, but I *could* - if, for example, a catalog request was worth a buck to me, then I could assign that cost for ROI purposes.

I'm not sure if that answers your question.

[Hubie]

netmeg, thanks for the good info. my question is,

Will there be 3 separate columns on the stat page that shows "cost/lead", "cost/request" "cost/conv"
Or will it just have one column that shows for me now "cost/conv".

That's what i'm asking

[makee]

Hubie, you can get individual cost/conversion by downloading report from report centre. In campaign summary, you can only see the overall conversion rate and cost/conversion.

[Hubie]

I've never used the report center....how would I request one for this?

[netmeg]

If you go in there, there are sections where you check the boxes for the information that you want in your report. Check the boxes for the different types of conversions, and it should be there.