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Moving adgroups to a new campaign

Different effect on QS than moving WITHIN a campaign?

         

Hubie

9:32 pm on Dec 13, 2006 (gmt 0)

10+ Year Member



If I'm going to screw around moving adgroups, revamping my account, should I end campaigns and start new ones? or will creating new adgroups in existing campaigns suffice.

Is there any advantage to creating a new campaign and deleting the old when revamping?

Hubie

6:33 pm on Dec 16, 2006 (gmt 0)

10+ Year Member



bump

AdWordsAdvisor2

1:10 am on Dec 18, 2006 (gmt 0)

10+ Year Member



Hubie,

There would not be any particular advantage to starting a new campaign. For scenarios involving a total revamp of an account, I usually try and leave the top performing keywords in their existing Ad Groups, if possible, and make the changes around them.

AWA2